Sending out announcements, updates, and newsletters via email can be nothing short of frustrating with typical email host (Gmail, Outlook, Yahoo!, etc.). It’s difficult to quickly send information to large groups of people because these hosts aren’t built to do that; sites like Gmail place restrictions on how many people can be sent an email at one time and don’t allow a lot of customization as far as design goes.
While it is possible to successfully utilize these email platforms, other options for mass emailing exist. Read on to discover helpful sites and programs that make mass emailing easy:
Mailchimp is the arguably the most popular (and easiest) free mass emailing service. Creating an account is effortless, and you can quickly create lists and sub-lists to guarantee your recipients only get the emails they want to receive (so senior citizens don’t get emails exclusively about high school youth events). Designing emails is easy, too—just drag and drop images and text. You can save these emails as templates, which in turn saves you from recreating the same newsletter format every week.
After you send an email with Mailchimp, track how effective it was by looking at its statistics. You can view how many people opened your email, what links they clicked on, and more. This information can help you figure out how to tailor your emails to make sure they’re effective. Check out our previous post for more information on how to improve your newsletters.
Many church management software programs have the ability to send out mass emails. Church360° Members offers a mass emailing service, making it easy to send out information to your existing contacts—no need to import or transfer your email address lists into another program. While these software options don’t provide as much customization for email design as a program like Mailchimp, you only have to use one program and can easily update your contact lists.
If you can’t bear to part with your chosen email service (Gmail and Outlook are two of the most popular), there are ways to avoid some of their restrictions. PC World released a few articles on how to send mass emails using Gmail and Outlook. Using hosts like these provide obvious restrictions with file attachments and design, but it prevents you from having to use another program.
Choosing the best option for mass emailing depends on your church’s needs; if your church is in the process of branding, a program like Mailchimp can help create a consistent look for all your emails. If your church wants to have everything in one place, a church management software will serve you best. Analyze your church’s needs to find out which option is best (and easiest!) for you.
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