In newsfeeds that are constantly jammed with more and more content, it’s important to give your links every chance they can get to stand out above the rest. One way to stand out is to use Call-To-Action Links on Facebook.
The process isn’t straightforward though, and that’s probably why you haven’t seen many outside of Sponsored Posts. This is what a “Call-to-Action” link looks like. You’ll see it looks like a normal post, but it has the download button at the bottom right.
It might only be a slight difference, but in a sea of links, variation catches eyes. The Call to Action button also provides additional context for the link. Users who see the link will see “Download” and understand that this link isn’t the standard article link, that there’s purpose more to it.
On a desktop computer, navigate to the top right quick links dropdown and click “Create Ads.”
You’ll arrive at the Ads Manager home.
Navigate to the top left portion of the webpage and click the Ads Manager drop down “hamburger” menu. Click “Page Posts.”
You’ll be asked to select the Page for which you’d like to create the post.
Once you select your page, you’ll then see previous ads (if you’ve run them in the past).
Next, click the blue “+ Create Post” button in the upper right.
Complete the post details and select the type of “Call to Action” you’d like to feature.
Once you create the post, it will appear in your “Ad Posts” list.
If you click on the post link in the list, you’ll be able to see a preview of the post.
Next, click the checkbox next to your post. Then click on the “Actions” dropdown menu. From there, you’ll be able to “Publish” or “Schedule” your post to your timeline.
I decided to “Publish” the link right away. Once I clicked publish, the post disappeared from my Ad Posts list.
Sure enough though, when I navigated to our page, there was the link post with the Call to Action of “Sign Up” in tact.
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