My first experience with church communications was around the year 2000. I was fifteen years old, I had learned web design as a hobby, and my church was looking to launch their first website.
The Board of PR Communications invited me and another high schooler to work with them to build their website. These adults were not very tech savvy, but they understood communications and strategy, and I learned from them that a church website is far more than just HTML.
Seventeen years later, the world of online communications has become much more complex, and what I learned from that website experience is as relevant now as it has ever been. Websites, blogs, email, social media, search engines, paid advertising—they are all great tactics, but without a strategy, their effectiveness is minimal.
As my career has transitioned from retail operations to sales to marketing, I have learned two lessons that still have very practical applications. All the latest technology in the world cannot help a situation that has a poor strategy, and every form of communication that does not focus on the audience is doomed to fail.
Here’s another experience I had with church communications, but it’s less positive.
A few years ago, my wife and I were regularly attending a church while we waited for her to receive a teaching call. This church was looking for someone to lead a communications team, and I volunteered for the task.
After a few months of weekly meetings, regular communication with the church staff, and seeking the assistance of other volunteers, we had made very little progress, and I was frustrated. The problem, ironically enough, was lack of communication. The church staff and the church council provided conflicting information about the oversight of the communications team, but they wouldn’t discuss the situation in person to reach a consensus. Ultimately, our strategy was not effective because we were placing the focus on the messengers rather than on the recipients.
When my wife received a call, I was more than happy to resign from my position on the team.
Our new training course, Church Online Communications Comprehensive, is meant to help you avoid such pitfalls in your church’s communications and to help you establish a strategy that will excel. This course is free and will last 14 weeks. We’ll help you answer questions like the following:
All the course materials are available online for free, and you can move through the course at your own pace. Start working toward an effective online communications strategy for your church today!
Download the first document, Tracking Your Church’s Communication Footprint. Use the document to take an inventory of the communication channels your church is currently using. This inventory will give you the holistic view you need to start planning your church’s online communication strategy.