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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Erica Goldman

Erica Goldman joined the CPH team as a copywriter in 2015. She earned her degree in Professional Writing from Michigan State University and is also a graduate of the 2014 Denver Publishing Institute. She spends her free time running, cooking, playing classical viola, and hanging out with her dog and her fiancé.

Recent Posts

How to Get Those “Big Ideas” from Group Brainstorm Sessions

By Erica Goldman | Jan 16, 2018 4:00:00 PM

You need ideas for something—an event, a Lenten theme, new online outreach, a new ministry. And you need help coming up with ideas. So you decide to hold a brainstorm session. But during that session, people are pretty quiet. They’re just not saying anything, or the ideas they do share are too specific or narrow. Where’s that big idea you’re looking for?

People are full of ideas, whether they tend to think analytically or creatively. In the right environment, they’ll truly be themselves and let you know what’s going on inside their minds. So in a brainstorm session, establishing the right tone is essential to getting ideas flowing. Here’s how to create that tone so creativity is stimulated and people feel comfortable sharing all their wacky, dramatic, and big ideas.

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Coordinating Marketing for a Church Event

By Erica Goldman | Oct 24, 2017 9:00:00 AM

So there’s a big event coming up at church, and you’re the one doing the communications. You’ve got to get the word out to members and the community. You’ve got to get other people on board for the marketing and make sure they can do what you need them to do. It’s a lot to do, and it might just be a big swirly ball of chaos inside your mind. Or maybe you don’t know where to start and feel like you’re staring at a blank canvas. So how do you get started?

Here’s an outline for coordinating the marketing for an event. It’s the same process I used when running the marketing for a huge event that happened at my church a few weeks ago. This road map will guide you through the planning, execution, and analysis process, helping you manage a campaign that is comprehensive and well organized.

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Basic Search Engine Optimization (SEO) for Web Writing

By Erica Goldman | Jul 18, 2017 10:45:00 AM

With everything having a website these days, how do you make your church’s website stand out in a Google search?

An essential thing to implement on your church’s website is SEO (search engine optimization). SEO is how we make things show up in search results. Without SEO, no one knows your site exists unless they already have its URL.

One could easily write an entire book on how to optimize a site for SEO, but here are some basic tips to get you started. Because your site will have a mix of long-term pages that aren’t frequently updated and timely pages you need to draw traffic to, you may not use all of these tactics on every single page. But implementing them when appropriate will make a big difference in helping new people find your site and get connected to your church.

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