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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Seth Hinz

Seth Hinz serves as Assistant to the President—Web/Media for the Michigan District of the LCMS. A graduate of Concordia University, Ann Arbor, Seth is passionate about connecting church-communication folks and equipping ministries to communicate effectively in the ever-changing digital age. Seth is married, has two sons, one daughter, and enjoys popcorn, Wes Anderson movies, and way too many things on Netflix.
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Recent Posts

How Facebook Reactions Will Lead to Better Storytelling

By Seth Hinz | Feb 24, 2016 4:30:00 PM

“Ok, Google . . . How do I effectively engage volunteers in social media ministry?”

Wow! By now you’ve seen the big changes happening on Facebook and you’re already clicking all the different reactions to let others know how you truly feel about things.

Yes, I already dove into old posts to see if a “Like” truly expressed how I felt about certain dancing puppy monkey GIFs.

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How to Quickly Learn More about Church Communications

By Seth Hinz | Feb 22, 2016 9:00:00 AM

“Ok, Google . . . How do I effectively engage volunteers in social media ministry?”

1.3 million results.

“Hmm. Ok, Google . . . Can I please talk to a real person that has already been down this road?”

If you’re diving into a new role in church communications, you’re already well-versed in the power of Google. But you may have also noticed that Google doesn’t always get context right. It also doesn’t provide validated concepts—you don’t know what information is coming from gurus or real-world practitioners.

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3 Simple Formulas for Crafting Better Social Media Posts

By Seth Hinz | Feb 4, 2016 9:00:00 AM

“Write something,” says Facebook.

“Make me!” I say.

Staring at the social media text box—all I see is a blank space where hours go to die. You have something great to share, you really do. But without the proper framing, your great idea could disappear into the social media abyss.

So I thought I’d share some of the “secret / not-so-secret” formulas that help me stay focused.

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Email Is Social Media’s Best Friend

By Seth Hinz | Dec 28, 2015 11:00:00 AM

I spent two hours creating and recreating a graphic for our Facebook page. I quickly Googled “Best times for a Facebook post” as a refresher and then scheduled what I saw as “The Perfect Post.”

Only it wasn’t. It fell on its face. Not only did it not get any shares, it got 5 likes and a reach of about 5%. I felt like I wasted my time. Worse yet, I got the sinking feeling, “What’s the point?” I don’t think I’m alone in thinking, “There must be a better way to reach your constituents, while at the same time getting your messages in front of new people.”

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The Complete Guide to Advent Photo-a-Day Challenges

By Seth Hinz | Nov 25, 2015 4:00:00 PM

’Tis the season to bring a little Advent/Christmas spirit to social media!

Imagine a month where you didn’t need to think about what you were going to post on social media. Pretty great, huh? Better yet, imagine a month where members of your church are creatively generating images that you collect and share throughout the Advent season. Sound too good to be true?

Enter the Advent Photo-a-Day Challenge.

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