Discover how to leverage technology in your church

Advertising on Facebook isn’t as difficult or expensive as one might assume it could be. And it can really help your church increase its visibility in your community.

It’s important to note that increasing the visibility of your church’s Facebook page, or the reach and engagement of your posts, isn’t a goal in and of itself. We know our mission is for people to be connected with Jesus and His people, the Church, and to be fed by the Word and Sacraments. We don’t want our Facebook stats to improve but have our disciple-making remain static.

When you’re starting a communication campaign, whether it’s for your business, church or non-profit, the first two questions you need to ask are “Who am I speaking to?” and “What do they need to hear from me?”  Those questions seem simple, but in reality they’re deceptively complicated.  We’ll deal with the second one next month, but for this month I’d like to tackle some of the things to consider when identifying your audience.