“Why haven’t they replied to the email? I sent it over a week ago.”
—A pastor who shall remain anonymous
That is a true complaint I have heard from another pastor. And I have heard similar remarks from other people. In fact, I am fairly certain I have made a parallel lament at some point myself. I am also willing to bet that the readers of this blog have made it too.
It seems there is a new communication channel introduced weekly, if not daily! Some have been long lived, like Facebook, and some were one-hit wonders only to fizzle out, like Vine.
Many times, a quick scroll through my social media feed and reading through communication blogs leave me feeling defeated in this mass world of instant communication.
Am I doing enough? Am I choosing the best way to reach the world with the greatest message in the world? Am I making sure our members feel connected with our various ministries?
Last week, I talked about determining the personas your church communications will be developed for. This week, we’re going to work on developing profiles for those personas.
First, we’re going to look at what types of information your personas should include. Then we’ll look at how you can compile that information. At the end of the post, you can download a free worksheet that will help you assemble that information into easy-to-understand profiles. Keep these profiles on hand so you can check your communication efforts against them and so you can easily train new volunteers on your church’s communication strategy.
In my office, on the top shelf of my bookcase, I have a orange and purple acrylic picture frame. Aside from the material and the transparency of the frame, there is one thing unusual about it: it doesn’t contain a picture.
This picture frame is a reminder for me of the first mistake I made in my professional career.
A manager is presenting the latest project to department workers.
An email is prepared for clientele.A CEO prepares a speech for the stockholder meeting.
A newspaper editor prepares the editorial column.
A teacher prepares class lessons.
A pastor prepares a sermon.
What is common to all of these methods of communications? The starting point.
