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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Understanding Your Church Audience (Part 2)

By Peter Frank | Jun 22, 2017 9:00:00 AM

Last week, I talked about determining the personas your church communications will be developed for. This week, we’re going to work on developing profiles for those personas.

First, we’re going to look at what types of information your personas should include. Then we’ll look at how you can compile that information. At the end of the post, you can download a free worksheet that will help you assemble that information into easy-to-understand profiles. Keep these profiles on hand so you can check your communication efforts against them and so you can easily train new volunteers on your church’s communication strategy.

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Determining Your Church Audience (Part 1)

By Peter Frank | Jun 15, 2017 9:00:00 AM

In my office, on the top shelf of my bookcase, I have a orange and purple acrylic picture frame. Aside from the material and the transparency of the frame, there is one thing unusual about it: it doesn’t contain a picture.

This picture frame is a reminder for me of the first mistake I made in my professional career.

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How to Speak to Your Audience

By Ann Ciaccio | Apr 26, 2016 9:00:00 AM

A manager is presenting the latest project to department workers.

An email is prepared for clientele.

A CEO prepares a speech for the stockholder meeting.

A newspaper editor prepares the editorial column.

A teacher prepares class lessons.

A pastor prepares a sermon.

What is common to all of these methods of communications? The starting point.

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