There has been a lot written about corporate culture. But, more recently, it is being addressed at congregational levels.
Writing is a skill that comes naturally for some, and is a struggle for others. Whether or not you’re confident in your abilities, or if you have a job that doesn’t require it, it can still sometimes be necessary to write something that will be read by someone else.
A good church website answers questions for visitors and members alike. This is instrumental in easily locating important information about your church. Below is a list of common questions every church website should answer. When creating a “What To Expect” page, here are some questions to keep in mind.
With everything having a website these days, how do you make your church’s website stand out in a Google search?
An essential thing to implement on your church’s website is SEO (search engine optimization). SEO is how we make things show up in search results. Without SEO, no one knows your site exists unless they already have its URL.
One could easily write an entire book on how to optimize a site for SEO, but here are some basic tips to get you started. Because your site will have a mix of long-term pages that aren’t frequently updated and timely pages you need to draw traffic to, you may not use all of these tactics on every single page. But implementing them when appropriate will make a big difference in helping new people find your site and get connected to your church.
This post is an excerpt from Seth Hinz's ebook Social Media Automation.
Social media automation tools will help you scale your social media marketing efforts. You’ll discover how to schedule out and recycle content indefinitely, find and engage in conversations you’ve been missing, expand your follower base, and reduce the time you spend on repetitive tasks. All of this will turn you into a lean and mean marketing machine. One stop short of full-on robot.
Last week, I talked about determining the personas your church communications will be developed for. This week, we’re going to work on developing profiles for those personas.
First, we’re going to look at what types of information your personas should include. Then we’ll look at how you can compile that information. At the end of the post, you can download a free worksheet that will help you assemble that information into easy-to-understand profiles. Keep these profiles on hand so you can check your communication efforts against them and so you can easily train new volunteers on your church’s communication strategy.
How many of us remember the candlelight services we have once a year?
When we engage more than one sense in a learning environment, the chance of us learning what is being taught exponentially increases. In candlelight services, we are using the senses of sight, touch, and smell. Remembering these sensory experiences later can also help us recall the message we heard about God’s grace.
From early in church history to the present day, believers have wanted to use their skills and gifts to help others learn about God’s grace. In the past, artists used paintings, sculptures, mosaics, or architecture to tell stories and share messages. Today, in a world full of technology, what are high-tech and low-tech ways we can engage the senses and create an environment for learning?
Now that you’ve decided on your message and audiences (if not, see part 2 in this series) it’s time to look at where you’re actually going to put the website once you’ve got it perfected. There are quite a few options, so it’s easy to get lost.
So you’ve decide to build a new church website, in spite of all the perfectly good reasons not to do so. Before you rush off to buy a new copy of Frontpage and start working, there’s a few steps before we start actually building a site. A little bit of time now will save you a ton of pain and suffering later.