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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Understanding Your Church Audience (Part 2)

By Peter Frank | Jun 22, 2017 9:00:00 AM

Last week, I talked about determining the personas your church communications will be developed for. This week, we’re going to work on developing profiles for those personas.

First, we’re going to look at what types of information your personas should include. Then we’ll look at how you can compile that information. At the end of the post, you can download a free worksheet that will help you assemble that information into easy-to-understand profiles. Keep these profiles on hand so you can check your communication efforts against them and so you can easily train new volunteers on your church’s communication strategy.

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Creating an Environment for Learning in the Church

By Dave Farnham | Jun 7, 2017 9:00:00 AM

How many of us remember the candlelight services we have once a year?

When we engage more than one sense in a learning environment, the chance of us learning what is being taught exponentially increases. In candlelight services, we are using the senses of sight, touch, and smell. Remembering these sensory experiences later can also help us recall the message we heard about God’s grace.

From early in church history to the present day, believers have wanted to use their skills and gifts to help others learn about God’s grace. In the past, artists used paintings, sculptures, mosaics, or architecture to tell stories and share messages. Today, in a world full of technology, what are high-tech and low-tech ways we can engage the senses and create an environment for learning?

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Redesigning Your Church Website – Part 3:  Selecting a Platform

By Rev. Bill Johnson | May 30, 2017 9:15:00 AM


Now that you’ve decided on your message and audiences (if not, see part 2 in this series) it’s time to look at where you’re actually going to put the website once you’ve got it perfected.  There are quite a few options, so it’s easy to get lost.

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Redesigning Your Church Website – Part 2:  Defining Your Audiences

By Rev. Bill Johnson | May 23, 2017 10:00:00 AM

So you’ve decide to build a new church website, in spite of all the perfectly good reasons not to do so.  Before you rush off to buy a new copy of Frontpage and start working, there’s a few steps before we start actually building a site.  A little bit of time now will save you a ton of pain and suffering later. 

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Silos: In Your Congregation and School

By Ann Ciaccio | May 18, 2017 12:15:00 PM

In an earlier blog, I spoke about personal silos. Since church workers feed into a congregation’s culture, it is the attitude of the church workers that dictate what the culture of a congregation will be. So, that being said, when addressing congregational silos and how to break out, the congregation church workers’ cannot be operating out of a silo mentality, if the congregation is to move out of silos and the assumption is that the church workers are outside. 

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Taking On Church Communications: What to Ask Before You Start

By Kimberly Myers | May 9, 2017 11:15:00 AM

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7 Ways Your Church Could Use Pinterest

By Dave Farnham | May 4, 2017 10:51:52 AM

Pinterest is like a virtual bulletin board or pinboard where you can share things that you are passionate about and love. Members of Pinterest will pin things that they like and things of interest to their account so they can return to them easily. It’s a great place to pick up ideas and learn from others. Pictures, quotes, recipe ideas, activities, crafts, do-it-yourself projects, and more are shared. Basically, Pinterest wants to connect people based on similar interests or organizations.

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How to Determine Your Church's Brand

By Rev. Daniel Ross | Apr 26, 2017 2:30:00 PM

This post is an excerpt from Rev. Daniel Ross's ebook The Beginner's Guide to Communicating Your Brand for Churches.

Let’s do a quick thought experiment. What comes to mind when you think of: Apple; Microsoft; McDonalds; Nike; Coca Cola; Starbucks. Those companies have poured a lot of time and money into building their brands.

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Is the Medium Really the Message?

By Billy Schultz | Apr 20, 2017 9:45:00 AM

A half-century after its publishing, Marshall McLuhan’s Understanding Media: The Extensions of Man continues to be a popular work in the area of media and communications. In the opening paragraph, he proposes the following:

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Silos: Good for Farms, Bad for Church Workers

By Ann Ciaccio | Apr 6, 2017 9:00:00 AM

 

When you hear the word “silo” do you think of farming, work environments, or congregations?

For farmers, a silo is used as part of the process in crop storage. It is a sealed environment, keeping bad things out and good things in. 

In a work environment or congregation, it can be destructive.

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