Now that you’ve decided on your message and audiences (if not, see part 2 in this series) it’s time to look at where you’re actually going to put the website once you’ve got it perfected. There are quite a few options, so it’s easy to get lost.
So you’ve decide to build a new church website, in spite of all the perfectly good reasons not to do so. Before you rush off to buy a new copy of Frontpage and start working, there’s a few steps before we start actually building a site. A little bit of time now will save you a ton of pain and suffering later.
In an earlier blog, I spoke about personal silos. Since church workers feed into a congregation’s culture, it is the attitude of the church workers that dictate what the culture of a congregation will be. So, that being said, when addressing congregational silos and how to break out, the congregation church workers’ cannot be operating out of a silo mentality, if the congregation is to move out of silos and the assumption is that the church workers are outside.
Pinterest is like a virtual bulletin board or pinboard where you can share things that you are passionate about and love. Members of Pinterest will pin things that they like and things of interest to their account so they can return to them easily. It’s a great place to pick up ideas and learn from others. Pictures, quotes, recipe ideas, activities, crafts, do-it-yourself projects, and more are shared. Basically, Pinterest wants to connect people based on similar interests or organizations.
This post is an excerpt from Rev. Daniel Ross's ebook The Beginner's Guide to Communicating Your Brand for Churches.
Let’s do a quick thought experiment. What comes to mind when you think of: Apple; Microsoft; McDonalds; Nike; Coca Cola; Starbucks. Those companies have poured a lot of time and money into building their brands.
A half-century after its publishing, Marshall McLuhan’s Understanding Media: The Extensions of Man continues to be a popular work in the area of media and communications. In the opening paragraph, he proposes the following:
When you hear the word “silo” do you think of farming, work environments, or congregations?
For farmers, a silo is used as part of the process in crop storage. It is a sealed environment, keeping bad things out and good things in.
In a work environment or congregation, it can be destructive.
If you oversee scheduling social media posts for your church, you may sometimes feel like you’re staring at a blank canvas each week. Either that or the canvas has so much paint on it you don’t know what you’re looking at anymore. If this is you and you’re looking for a refresh, here are some ideas for your social media calendar.