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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Making the Most of Each Communication Channel

By Peter Frank | Jul 20, 2017 9:00:00 AM

This session will start to get into the hands-on aspects of communication. We’ll dig more into the nitty-gritty of what church communication consists of and how to successfully communicate with your audience. We’ll do this by talking about a content framework.

I've discussed the concept of having a content framework in a previous blog post, as well as in a live presentation just a few weeks ago. This is such an important concept in online communications that it's worth exploring in a bit more detail.

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Developing a Content Framework for Church Communications

By Peter Frank | Nov 30, 2015 9:15:00 AM

The meaning of the word “content” has evolved over the last few years. It used to mean something that was contained, like the contents of a jar, or the chapters of a book. Now, content has the broader definition of being “a substance of significance.”

In the digital world, content is not only words (like this blog), but also images and videos. In fact, even something as abstract as an idea can be considered content.

The value of content is not defined by its container, but rather by its quality. True content can have many different containers, and the implementation and purpose of the content can change with each container.

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