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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Developing a Content Framework for Church Communications

By Peter Frank | Nov 30, 2015 9:15:00 AM

The meaning of the word “content” has evolved over the last few years. It used to mean something that was contained, like the contents of a jar, or the chapters of a book. Now, content has the broader definition of being “a substance of significance.”

In the digital world, content is not only words (like this blog), but also images and videos. In fact, even something as abstract as an idea can be considered content.

The value of content is not defined by its container, but rather by its quality. True content can have many different containers, and the implementation and purpose of the content can change with each container.

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How to Make Your Church Website Conversion-Focused

By Peter Frank | Nov 16, 2015 9:00:00 AM

Have you ever converted anyone with your church website?

To be clear, I’m not talking about a digital altar call or anything like. I know the Holy Spirit can bring believers to faith through a variety of means, including websites, but that’s not the type of conversion I mean.

In the marketing industry, a conversion is when a website visitor takes an action that leads to a business result. This could be an initial action, like adding an item to a shopping cart, or a final conversion, such as a completing a purchase.

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