One of my greatest struggles working in a communications role for a church is finding the balance between executing existing plans or ideas and finding space for creativity and exploring new possibilities. Church communicators function within a certain tension of straightforward (relatively speaking) administrative tasks and an ever-changing communications landscape that requires awareness, innovation, and a certain amount of “let’s try this and see how it goes!” (See this post on agile failing for a little encouragement.) There are things that simply need to be done, but we can find ourselves so stuck in the maintenance of things that we forget to explore new possibilities.
You need ideas for something—an event, a Lenten theme, new online outreach, a new ministry. And you need help coming up with ideas. So you decide to hold a brainstorm session. But during that session, people are pretty quiet. They’re just not saying anything, or the ideas they do share are too specific or narrow. Where’s that big idea you’re looking for?
People are full of ideas, whether they tend to think analytically or creatively. In the right environment, they’ll truly be themselves and let you know what’s going on inside their minds. So in a brainstorm session, establishing the right tone is essential to getting ideas flowing. Here’s how to create that tone so creativity is stimulated and people feel comfortable sharing all their wacky, dramatic, and big ideas.
In 2015, for the entire month of February, Chick-fil-A offered free coffee to introduce customers to their new brew made from specialty beans. This generous promotion caught my attention and I found my way to their restaurant several times in those 28 days.
So, what does this have to do with inspiration boards?