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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Email Is Social Media’s Best Friend

By Seth Hinz | Dec 28, 2015 11:00:00 AM

I spent two hours creating and recreating a graphic for our Facebook page. I quickly Googled “Best times for a Facebook post” as a refresher and then scheduled what I saw as “The Perfect Post.”

Only it wasn’t. It fell on its face. Not only did it not get any shares, it got 5 likes and a reach of about 5%. I felt like I wasted my time. Worse yet, I got the sinking feeling, “What’s the point?” I don’t think I’m alone in thinking, “There must be a better way to reach your constituents, while at the same time getting your messages in front of new people.”

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How to Send Compelling Church Newsletters via Email

By Hannah Hansen | Oct 15, 2015 9:00:00 AM

Okay, can I be honest? I hate reading newsletters. Whether it’s from my favorite retail store or campus ministry, newsletters are the bane of my existence.

Slight exaggeration . . . but you get my point.

Most of the time, newsletters are wordy, and many of the announcements don’t apply to me. So how can your church newsletter break the mold and keep your members from absent-minded skimming?

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How to Send Engaging Emails (That Are Secretly Boring)

By Hannah Hansen | Aug 24, 2015 9:00:00 AM

I once had an internship where I had to send a lot of emails. I’d estimate that 75% of the work I did involved emailing contributors, various editors, or my supervisor.

Now, call me crazy, but I actually like writing emails (I once had a professor tell me that an email I wrote for class “kicked some major booty,” and it was the greatest compliment I have ever received). Even in formal, professional emails, I tend to be maybe a little too positive, maybe insert too many exclamation points. I just hate reading long, boring emails, so I write shorter, more energetic messages!

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Topics: Email Online

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