Discover how to leverage technology in your church

In marketing, most companies come up with a “brand”: a theme that will make their company name recognizable. McDonald’s, for example, has grown their brand so much that the golden arches are known by nearly everyone in the world, and I’m almost certain that you’ve had their “I’m lovin’ it” slogan stuck in your head at least once in your life.

While it’s potentially dangerous to identify your church as a business (although we are in the business of making disciples!), branding your ministry offers some real benefits.

While you could spend thousands of dollars on custom web design, Google Fonts offers a great alternative. With Google Fonts, you can feature stellar font choices on your church website and blog for free! Their library with 650 fonts lets web designers take designs to the next level without even dipping into the budget.

I hate Comic Sans.

Truly. I do. And just about everyone in the world agrees with me!

“But Comic Sans is fun!” you protest.

I’m going to stop you right there.

Its curved sides and round handwriting script were originally designed to resemble comic book text (hence the name), and I’m even hesitant to allow it to be used in comic books because it simply isn’t the best out there.

You can like Comic Sans and use it for your family Christmas card, but it really has no place on your church website or any documents you produce professionally.