VBS is done, there aren’t any holidays any time soon, and nothing exciting seems to be happening this week. You've heard experts say you need to post daily to keep interesting, but you are stumped. What can you post about to keep your church active in everyone’s social streams when you can't think of anything to share?
This post is part 3 of a series called “Promoting and Covering Your Event through Social Media” by Seth Hinz and Bill Johnson.
This post is part 2 of a series called “Promoting and Covering Your Event through Social Media” by Seth Hinz and Bill Johnson.
This post is part 1 of a series called “Promoting and Covering Your Event through Social Media” by Seth Hinz and Bill Johnson.
One often-overlooked piece of event planning and promotion is a solid social media plan. Whether it’s for your district, circuit, or home congregation, solid social media awareness can increase attendance and allow those who are unable to be present to have a taste of what the experience is like (and hopefully attend the next time!). There are a lot of angles to consider, though, and while this probably won’t be an exhaustive list, hopefully you’ll find some food for thought here.
As we find ourselves in the middle of an election season, you don’t have to go very far to find people expressing their opinions on a variety of topics. This has always been true, of course, but in the last several decades a new forum has arisen, allowing people to have unprecedented reach as they express themselves about things they’re passionate about, and they don’t always agree.
“Write something,” says Facebook.
“Make me!” I say.
Staring at the social media text box—all I see is a blank space where hours go to die. You have something great to share, you really do. But without the proper framing, your great idea could disappear into the social media abyss.
So I thought I’d share some of the “secret / not-so-secret” formulas that help me stay focused.
Social graphics are one of the biggest trends in social media right now. By social graphics, I mean an image with text, patterns, design, etc. on it. These little works of art communicate an idea with just one glance when plain ol’ text might get lost.
Plus, including an image can really help your posts get noticed and shared. Did you know that on Twitter, tweets with a image get 89% more favorites and 150% more retweets than those without one? That’s crazy!
So, you know that saying about teaching a man to fish? Well, I’m going to give you a fish, a pole, and a quick fishing lesson!
If you’ve spent time on Instagram, you probably know that almost every day of the week has a hashtag to accompany it. For example, there’s #ThrowbackThursday (endless baby pictures), #FlashbackFriday (last weekend’s lake pictures), and #SundayFunday (mimosas and bloody marys).
If these are foreign concepts to you, count yourself lucky!
Basically, there’s an unofficial schedule to indicate what pictures to post when, and most people follow it; they’ll save their baby picture for Thursday rather than posting it on Monday.
The concept of scheduling social media posts is not inherently a bad one, and it does apply to your church (although hopefully you’re not posting too many embarrasing baby pictures of your pastor).You should have a general schedule for posting that you stick to throughout the week.