We spent the last two weeks identifying your church audiences and gaining a better understanding of who they are and how to communicate with them. Today, we're going to shift gears a bit and start planning ways to move these audiences closer to your church goals.
The way we'll do this is by creating a journey map for your audiences. This map, which could also be described as a timeline, should be based on your church goals. The starting point is right before your first point of contact with your audience, and the subsequent points, or destinations, are the desired outcomes based on your church goals.