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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

How to Brand Your Ministry

By Hannah Osborne | Nov 15, 2016 9:00:00 AM

In marketing, most companies come up with a “brand”: a theme that will make their company name recognizable. McDonald’s, for example, has grown their brand so much that the golden arches are known by nearly everyone in the world, and I’m almost certain that you’ve had their “I’m lovin’ it” slogan stuck in your head at least once in your life.

While it’s potentially dangerous to identify your church as a business (although we are in the business of making disciples!), branding your ministry offers some real benefits.

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Simple Steps to Set Your House Style and Brand

By Kimberly Myers | Aug 29, 2016 9:00:00 AM

Set a house style for my church? Brand my church like it’s a soda or a pair of jeans? But we aren’t selling anything! We aren’t a corporation trying to make a profit. We’re just here to serve!

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How to Design a Logo for Your Church

By Ann Ciaccio | Mar 24, 2016 9:00:00 AM

A logo is considered an essential part of an organization, be it business or non-profit. But what about congregations? Should they have individual logos?

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