When it comes to logos, branding, and name recognition, it seems the world understands why it’s so important for their favorite pair of shoes or beverage to have these things, but not why their church home should.
In marketing, most companies come up with a “brand”: a theme that will make their company name recognizable. McDonald’s, for example, has grown their brand so much that the golden arches are known by nearly everyone in the world, and I’m almost certain that you’ve had their “I’m lovin’ it” slogan stuck in your head at least once in your life.
While it’s potentially dangerous to identify your church as a business (although we are in the business of making disciples!), branding your ministry offers some real benefits.
Set a house style for my church? Brand my church like it’s a soda or a pair of jeans? But we aren’t selling anything! We aren’t a corporation trying to make a profit. We’re just here to serve!