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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Using Journey Maps to Identify Next Step Communications

By Peter Frank | May 12, 2020 2:00:00 PM

Admit it; you’ve done this before too. I’m sure I’m not the only one.

I’m at a restaurant having a meal with my family. The server brings the food out, distributes the dishes to each person, and checks to see if everything is in good shape. We confirm, and she replies, “Great, enjoy your meal!” I respond, “Thanks. You too!”

How embarrassing! If I had stopped to think about what I was going to say, I would quickly realize that she was going to continue working, not sit down and enjoy a meal, but I did what came naturally and returned the pleasantry in kind.

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Giving Your Communications Focus

By Peter Frank | Jul 6, 2017 9:00:00 AM

The last four sessions of our Online Church Communications Comprehensive focused primarily on high-level strategy. Now we'll start to transition to some lessons that are a bit more detailed and have practical implications on your day-to-day communications.

The first step in this direction is to focus your communication on a few key messages. A long-standing practice within public relations and communications is to develop a message map.

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