In the age of the Internet, countless interpretations of the Bible are easier to access than ever. Sites like Amazon boast thousands of published religious books. Bloggers write post after post about religion in the modern age.
Before you write just about any document, you have to think of your audience. Who are you writing for? If I send a text to a friend, it’ll be different from a text I send to my parents. Even for a daily, unimportant task like this one, we automatically consider our audience.
The same goes for your church website.
Who do you want to reach with your website? In other words, what is the purpose of your website?
Today, I hosted a 30-minute webinar on why pastors should blog along with Peter Frank, manager of Concordia Technology Services. We talked with nearly 70 attendees about why blogging matters for pastors and shared ideas on how to start and maintain a successful pastoral blog!
We encouraged pastors to harness the power of blogs as a ministry tool by posting regularly online to connect with members, other pastors, and even strangers.
Why do I need a blog? Good question!
Some people use blogs as online journals, while others post on topics like fashion or technology. As simply a place to write and share, blogs have almost limitless applications! For pastors, they are a great ministry outreach tool.