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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

How to Reach Your Website Visitors through Remarketing

By Peter Frank | Mar 21, 2016 9:00:00 AM

Do you ever feel like you're being followed online?

Have you ever been shopping on a website like Amazon.com or Target.com, and suddenly you start seeing online advertisements for those products on other websites? Did you ever wonder how your favorite blog knew that you were interested in buying that pair of jeans, or that new book that hasn't even come out yet?

Well, wonder no more as I introduce you to the world of remarketing.

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Mass Emailing Made Easy

By Hannah Osborne | Jan 7, 2016 9:00:00 AM

Sending out announcements, updates, and newsletters via email can be nothing short of frustrating with typical email host (Gmail, Outlook, Yahoo!, etc.). It’s difficult to quickly send information to large groups of people because these hosts aren’t built to do that; sites like Gmail place restrictions on how many people can be sent an email at one time and don’t allow a lot of customization as far as design goes.

While it is possible to successfully utilize these email platforms, other options for mass emailing exist. Read on to discover helpful sites and programs that make mass emailing easy:

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Email Is Social Media’s Best Friend

By Seth Hinz | Dec 28, 2015 11:00:00 AM

I spent two hours creating and recreating a graphic for our Facebook page. I quickly Googled “Best times for a Facebook post” as a refresher and then scheduled what I saw as “The Perfect Post.”

Only it wasn’t. It fell on its face. Not only did it not get any shares, it got 5 likes and a reach of about 5%. I felt like I wasted my time. Worse yet, I got the sinking feeling, “What’s the point?” I don’t think I’m alone in thinking, “There must be a better way to reach your constituents, while at the same time getting your messages in front of new people.”

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How to Send Engaging Emails (That Are Secretly Boring)

By Hannah Osborne | Aug 24, 2015 9:00:00 AM

I once had an internship where I had to send a lot of emails. I’d estimate that 75% of the work I did involved emailing contributors, various editors, or my supervisor.

Now, call me crazy, but I actually like writing emails (I once had a professor tell me that an email I wrote for class “kicked some major booty,” and it was the greatest compliment I have ever received). Even in formal, professional emails, I tend to be maybe a little too positive, maybe insert too many exclamation points. I just hate reading long, boring emails, so I write shorter, more energetic messages!

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Topics: Email Online

4 Best Free Christian Apps

By Hannah Osborne | Aug 10, 2015 9:00:00 AM

Apps blow my mind. Seriously. I remember when accessing the Internet on my phone was a luxury, and if I accidentally opened the Internet my parents would be charged a ridiculous amount for my two seconds of access. Now, I use apps constantly. I have an app that gives me a refund if my groceries were found cheaper elsewhere, an app that teaches me another language, and an app that tracks calories that I’ve eaten and burned. In fact, there are approximately 1.4 million apps in the Apple App Store alone! Mind-blowing.

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Topics: Mobile Apps Online

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