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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Ingredients of a Detailed Church Communications Strategy

By Peter Frank | Jun 9, 2020 2:00:00 PM

When I was a sophomore in college, I moved into a dormitory that had previously been used as a fraternity house. There were a lot of things that made it different than a typical dorm, but the thing I was most excited about was the large kitchen. 

Over the previous year, I started to become interested in cooking, especially food that was healthy. The prospect of having a full kitchen available made me decide to skip the cafeteria meal plan, plan to go grocery shopping on a regular basis, and cook healthy recipes for most of my meals.

Like many plans, I certainly had good intentions, but I didn't implement it very well. By the end of the school year, I was so busy with homework and finals that the majority of my meals ended up being off-brand mac and cheese bowls heated up in the microwave. It was not really healthy, but it was inexpensive, quick, and easy, and I was at least able to eat.

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Setting Ministry Priorities in the Age of Technology

By Peter Frank | Apr 28, 2020 2:00:00 PM

At Concordia Technology Solutions, we hold weekly product meetings with members of our marketing, support, and development teams. We discuss what happened during the week and what tasks will be accomplished in the coming week. This is also a time for us to share feedback we’ve heard from the users of our software.

We get a lot of great ideas on a daily basis, but I’ve learned I have to be careful in how I bring them up. If I say, “What do you think, can we add this new feature?” it’s likely that I will get a tongue-in-cheek response from a developer such as, “Yes, we can do anything ... with time and money.”

I’ll admit I’ve used that phrase in other meetings as well. While there is a certain level of sarcasm to it, the reality is that technology has improved so much over the years that (almost) anything is possible, as long as you have sufficient resources.

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The Importance of a Strategy over Tactics in Church Communications

By Peter Frank | Apr 22, 2020 1:00:00 PM

One of my favorite board games to play when I was a kid was a two-person game called Stratego. The goal of Stratego is to capture the flag of the opposing player while protecting one’s own. Each player starts with a large number of pieces, and each piece has a ranking. The players battle those pieces against each other until one can capture the other’s flag.

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Sharing Excitement about Your Communication Strategy

By Peter Frank | Aug 31, 2017 9:00:00 AM

This is the fourteenth and final post for our training course Church Online Communications Comprehensive. After covering everything from setting church goals to writing persona profiles, it’s time to put it all together, develop a strategy, and implement the strategy. Here are the answers to some common questions about rolling out an online communication strategy at your church.

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Defining and Measuring Success In Your Church

By Billy Schultz | Jun 27, 2017 9:00:00 AM

Success is one of those words that people seem to use without giving much thought to what they’re saying. Whether we talk about success in a personal or collective sense, we often times use the word without knowing what we mean by it. Or worse, we know what we mean by it, but when we try to measure it, we fail to look at the right indicators. 

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Planning Church Online Communications

By Peter Frank | Jun 1, 2017 9:00:00 AM

My first experience with church communications was around the year 2000. I was fifteen years old, I had learned web design as a hobby, and my church was looking to launch their first website.

The Board of PR Communications invited me and another high schooler to work with them to build their website. These adults were not very tech savvy, but they understood communications and strategy, and I learned from them that a church website is far more than just HTML.

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Strategic Planning for Churches, Part 2—Determining the Vision behind Your Programs

By Ann Ciaccio | Jan 18, 2016 9:00:00 AM

Last week, I wrote about the first step of stategic planning for churchesimplementing a program review process at your church. With that step in hand, you can now set the future in motion through visioning.

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Strategic Planning for Churches, Part 1—Implementing a Program Review Process

By Ann Ciaccio | Jan 14, 2016 9:00:00 AM

Strategic planning is important for every organization, whether it’s business, a group, or a church. As a church leader, you are responsible for looking at the larger picture to decide what will be of most benefit to your congregation—unless your church has unlimited resources, of course!

The first step? Implementing a program review process at your church. Here’s how to get started:

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