This is the fourteenth and final post for our training course Church Online Communications Comprehensive. After covering everything from setting church goals to writing persona profiles, it’s time to put it all together, develop a strategy, and implement the strategy. Here are the answers to some common questions about rolling out an online communication strategy at your church.
Success is one of those words that people seem to use without giving much thought to what they’re saying. Whether we talk about success in a personal or collective sense, we often times use the word without knowing what we mean by it. Or worse, we know what we mean by it, but when we try to measure it, we fail to look at the right indicators.
My first experience with church communications was around the year 2000. I was fifteen years old, I had learned web design as a hobby, and my church was looking to launch their first website.
The Board of PR Communications invited me and another high schooler to work with them to build their website. These adults were not very tech savvy, but they understood communications and strategy, and I learned from them that a church website is far more than just HTML.
Last week, I wrote about the first step of stategic planning for churches—implementing a program review process at your church. With that step in hand, you can now set the future in motion through visioning.
Strategic planning is important for every organization, whether it’s business, a group, or a church. As a church leader, you are responsible for looking at the larger picture to decide what will be of most benefit to your congregation—unless your church has unlimited resources, of course!
The first step? Implementing a program review process at your church. Here’s how to get started: