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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Church Management Software 301: Fundraising

By Rev. Bill Johnson | Sep 3, 2019 9:00:00 AM

Fundraising is a hard topic, and I’ll admit at the outset that it’s one I struggle with. The problem is, of course, that it’s so easy to get the perspectives wrong. We can become so intent on our financial goals, particularly if we’re dealing with a large capital project like a new building, that we forget our main purpose of sharing the Gospel with the people we’re working with. Technology can be used to make fundraising more effective, but like any other tool, it has its pros and cons. It can be used in ways that are helpful in building up the Body of Christ; or it can be used in ways that, even if successful in meeting your fundraising goals, can be manipulative and destructive.

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Church Management Software 201: Assimilation

By Rev. Bill Johnson | Aug 27, 2019 9:00:00 AM

So you’ve made good use of your Church Management Software (CMS), and you have some new prospective members who are beginning to interact with your congregation, perhaps even showing up in worship for a few Sundays. What’s next? How do we begin, particularly in larger congregations, to move people from attending to belonging?

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Building Landing Pages That Help You Achieve Your Goals

By Stacy Yates | Jul 25, 2019 2:00:00 PM

In my last post, I laid out what landing pages are and why they are important in communicating to your target audience. I wrote about how the retail industry uses landing pages, and hopefully you did your homework to see how effectively the industry uses them to communicate targeted information to its customers.

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Introduction to Landing Pages

By Stacy Yates | Jul 9, 2019 9:00:00 AM

Landing pages. Maybe you have heard of them before, maybe you haven’t. Maybe you know all about them, maybe you don’t. Landing pages are not new, and we have all been sent to one, whether we knew it or not.

Maybe you’re just now considering creating a landing page for your church, or maybe you’re a website designer who’s looking to take your site to a new level. In this first of a series of posts, I’ll help you navigate the basics of landing pages and learn how they can be used for specific opportunities and events for your church.

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Embedding Videos into Your Website

By Andrew Osborne | Jul 3, 2019 9:00:00 AM

I love how diverse our churches are. Of course, we all have the Gospel in common, and we also share many similar rites and ceremonies, but the way we dress, the type of music we use, and the way our churches operate varies greatly depending on our context.

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Church Management Software 101: Prospects

By Rev. Bill Johnson | Jun 26, 2019 9:00:00 AM

Anytime we set out to talk about ways to manage church members’ information, targeted advertising, or other efforts to use technology in outreach, we need to start from the right perspective. None of our cleverness, targeting, or planning can make the Gospel more effective—that’s the Holy Spirit’s job, not ours. What we’re seeking to do with communication, advertising, and technology is to remove barriers to people hearing the Gospel and to ensure that God’s Word is able to speak as clearly as possible to those who need to hear it. This month and for the next several months, we will be looking not at efficacy, but at clarity and removing noise from our communications.

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Sharing the Gospel and the Lutheran Faith on Your Website

By Lora Horn | Jun 18, 2019 8:30:00 AM

Sociologists maintain that you can learn a lot about looking in people’s medicine cabinets. In the same vein, I believe a narthex tells a lot about a congregation. When I visit a congregation, I notice so many things:

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Creating a Communication Plan for a Large Project

By Rev. Daniel Ross | Jun 13, 2019 7:30:00 AM

Nothing will stop a project faster than a lack of communication. To fill the gap, misinformation will quickly spread. This will lead to ever increasing amounts of frustration from leaders to stakeholders until overall apathy envelops the project. In turn, the project will stall out or people will come to resent it.

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Personalize Your Church Communication

By Rev. Bill Johnson | Apr 30, 2019 11:30:00 AM

We’ve all gotten them . . . the well-meaning envelope trying to notify us about an important upcoming event or to make sure we’re aware of the can’t-miss deal of the century. And you open the envelope (maybe) and pull out the letter and begin reading the message meant uniquely for you. “Dear Sir or Madam . . .”

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Protecting Your Church Members’ Privacy

By Rev. Bill Johnson | Mar 19, 2019 9:00:00 AM

If you’ve purchased anything in the last twenty or so years, you’ve almost certainly experienced it: that moment when you get to the register to purchase an inconsequential item, perhaps with exact change at the ready, and your dreams of a quick in-and-out transaction are dashed on the rocks of a series of questions:

“Can I get your phone number please? Hmm . . . you’re not in our system. Let me add you. What’s your name? Address? Email address? Phone number? Mother’s cousin’s oldest stepchild’s phone number?”

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