Social media is an interesting paradox. On one hand, it’s really easy to use, and its strength lies in the fact that almost anyone can use it. (Not everyone should, mind you, but there’s nothing we can do to stop that!) On the other hand, though, to do it well, to stand out from the crowd and make sure your message gets heard. . . . That’s a lot harder. Hopefully over the years of reading the CTS blog, you’ve learned a trick or two and you’ve gotten a solid foothold in at least one social media community. (If you’re looking for some tips to get started, check out the archives.)
If there’s one constant in the world of technology and communication, it’s that things change. This is especially true when you have technologies that involve communication and where rapid development is rewarded with public interest, market share and, hopefully, profit. It’s probably not a surprise, then, that the landscape of social media continues to shift rapidly, and it’s easy to get lost in the details. Whether you’re a church beginning to dip your toe in the social media world or a seasoned professional trying to discover the next right thing to focus on, it’s important to have a high level view of the terrain going forward.
I like Twitter for many, many reasons. I follow some really famous people on it because, well, that is the point of social media – to connect us together. But, one of the people I follow is probably one of the most famous if not the most famous single man on the planet: The Pope.
Here’s a complete hypothetical, but maybe you’ve been there.
You arrive to work, you set your bag down, say hi to the team, grab that cup of coffee, and retreat to your desk. You power up the computer, take one big swig of coffee, queue up the to-do list, sit back, and you think to yourself, “I have no idea what I’m doing,” or worse, you feel all alone.
Do you ever feel like you're being followed online?
Have you ever been shopping on a website like Amazon.com or Target.com, and suddenly you start seeing online advertisements for those products on other websites? Did you ever wonder how your favorite blog knew that you were interested in buying that pair of jeans, or that new book that hasn't even come out yet?
Well, wonder no more as I introduce you to the world of remarketing.
Social graphics are one of the biggest trends in social media right now. By social graphics, I mean an image with text, patterns, design, etc. on it. These little works of art communicate an idea with just one glance when plain ol’ text might get lost.
Plus, including an image can really help your posts get noticed and shared. Did you know that on Twitter, tweets with a image get 89% more favorites and 150% more retweets than those without one? That’s crazy!
So, you know that saying about teaching a man to fish? Well, I’m going to give you a fish, a pole, and a quick fishing lesson!
If you’re over the age of 35, the word “twitter” probably makes you think of that finch your grandma keeps in her living room.
But Twitter—the originator of the hashtag (which Facebook and Instagram adopted)—is a vastly popular social media platform.