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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

6 Tips to Optimize Your Church Website's URL

By Peter Frank | Sep 14, 2015 9:00:00 AM

When I’m traveling and need to find the nearest Cracker Barrel, I go to crackerbarrel.com because I know that’s their website. When I need to search for something, I often go to google.com, even though I know I can just type my query in the URL bar. I instinctively associate a company or organization’s URL with its brand.

As you consider your church website’s URL, remember that it’s an extension of your "brand." We recently changed  Concordia Technology Solutions’ URL from cts.cph.org to concordiatechnology.org because it more clearly stated our brand (there were also some SEO benefits, more on that in another blog post soon!).

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