A logo is considered an essential part of an organization, be it business or non-profit. But what about congregations? Should they have individual logos?
Whether or not your church decides to develop a logo is up to your congregation. But if you do move forward, here are some important considerations that need to be addressed.
A congregation’s logo is not an end in and of itself; that is not debatable, of course. But a logo reaches everyone who has any contact with you, and it may be the first impression someone will have of your congregation. Its design should communicate your congregation’s vision and mission to the public.
Seriously, a professional. Period.
A professional graphic designer understands what makes a good design. They have the tools to create it and the background and experience to design it.
A professional graphic designer must, however, have a clear understanding of your congregation’s mission. They also should have an understanding of how your congregation is seen outside your church walls. A graphic designer should meet with church leaders, members, and the community to see what you want to communicate and how to communicate it through the design elements.
Opinions about the design concepts for your logo should come from more than just the people within your congregation. Test concepts with a select groups from the community as well. Your design should be tested to see if it is communicating the way you expected.
Because of its potential impact, your logo must offer a favorable impression of your congregation. Your congregation holds a high responsibility for utilizing God given talents to create beauty for the glory of God!
Design for your church goes beyond just logos! Learn more about web design in our free ebook, “Crafting Excellent Church Websites.”