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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Understanding Search Engine Optimization

By Peter Frank | Aug 17, 2017 9:00:00 AM

Last week, we dove into the topic of social media and how you can use it to direct people to your church’s website. This week, we’re going to talk about the number one way to bring people to your site: search engine optimization.

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Redesigning Your Church Website Part 5 – Understanding CSS

By Rev. Bill Johnson | Aug 15, 2017 9:00:00 AM

In the bad old days of the web, users had to specify the formatting for every page and item on the page in the HTML tag.  This worked, but it led to a lot of repeated code, and it made changing your site’s look or design an absolute nightmare.  (In fairness, designing a site was a bit of a nightmare, so it evened out.)

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Utilizing Social Media in the Church to the Fullest

By Peter Frank | Aug 10, 2017 10:00:00 AM

Fifteen years ago, social media was not even an idea, much less an integral part of communication strategies. Even ten years ago, there were a lot of questions about whether social media would stick around or if it was just the latest internet fad.

Obviously a lot has changed since then, and today, social media is a far more important platform in communications than anyone would have guessed. No longer is it a question of if social media is part of a communication strategy but rather how and how much. This post will describe the benefits of using social media in the church and how to apply it as part of your church’s online communications strategy.

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Top 10 Writing Tips for Church Workers

By Billy Schultz | Aug 8, 2017 9:30:00 AM

Writing is a skill that comes naturally for some, and is a struggle for others. Whether or not you’re confident in your abilities, or if you have a job that doesn’t require it, it can still sometimes be necessary to write something that will be read by someone else.

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Establishing a Communication Hub for Your Church

By Peter Frank | Aug 3, 2017 9:00:00 AM

A couple weeks ago, we talked about how a content framework consists of a home base (your website), a media empire (blogs and emails), and outposts (social media). This week, our focus will be on the media empire, which is the source of all your church’s long-form communication.

Though your media empire may reside on your church’s website, it serves a very different purpose. The purpose of your website should be to encourage people to visit and get involved at your church; the media empire should direct people further into your website. In this blog post, we’ll delve into blogs and emails and learn how they can develop your church’s content framework.

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Redesigning Your Church Website – Part 4: Understanding Basic HTML

By Rev. Bill Johnson | Aug 1, 2017 3:15:00 PM

 

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Building a Great Website for Church Communications

By Peter Frank | Jul 27, 2017 9:00:00 AM

In this week's session of the Church Online Communications Comprehensive, we're going to switch our attention from the theoretical to the practical. We've spent enough time talking strategy; now it's time to get into the practical implementation. Let's start off by discussing church websites.

When the topic of church websites comes up in the discussion of online communications, it's hard to do it justice in only a couple weeks. While I'm going to focus on the highlights, it's important to remember that this will only be a sample of the many different best practices that can be applied to your church's website.

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Questions Every Church Website Should Answer

By Yvonne Gianino | Jul 25, 2017 9:30:00 AM

A good church website answers questions for visitors and members alike. This is instrumental in easily locating important information about your church. Below is a list of common questions every church website should answer. When creating a “What To Expect” page, here are some questions to keep in mind.

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Making the Most of Each Communication Channel

By Peter Frank | Jul 20, 2017 9:00:00 AM

This session will start to get into the hands-on aspects of communication. We’ll dig more into the nitty-gritty of what church communication consists of and how to successfully communicate with your audience. We’ll do this by talking about a content framework.

I've discussed the concept of having a content framework in a previous blog post, as well as in a live presentation just a few weeks ago. This is such an important concept in online communications that it's worth exploring in a bit more detail.

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Basic Search Engine Optimization (SEO) for Web Writing

By Erica Goldman | Jul 18, 2017 10:45:00 AM

With everything having a website these days, how do you make your church’s website stand out in a Google search?

An essential thing to implement on your church’s website is SEO (search engine optimization). SEO is how we make things show up in search results. Without SEO, no one knows your site exists unless they already have its URL.

One could easily write an entire book on how to optimize a site for SEO, but here are some basic tips to get you started. Because your site will have a mix of long-term pages that aren’t frequently updated and timely pages you need to draw traffic to, you may not use all of these tactics on every single page. But implementing them when appropriate will make a big difference in helping new people find your site and get connected to your church.

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