One of the greatest blessings we have as a church is that we have such amazing ways to share our faith. In the past, information and stories had to be passed down orally. Later on, with the invention of the printing press, books of information could be produced quickly and shared. At the beginning of my lifetime, we still received information primarily from our televisions and in the mail.
Lutheran schools and churches have always gone hand in hand. Martin Luther, all the way back in 1530, wrote “A Sermon on Keeping Children in School,” and he was quite the revolutionary as he called for the education of not only boys but girls as well.
This desire to educate our children was kept by the Saxon (and other) immigrants who would form the Missouri Synod. In Germany, religious instruction was a part of the public school curriculum. In America, however, the public schools were much more secular, or the Christianity that was taught in them was generic and watered down. So in many places, Lutherans established their schools first and then, a few years later, built their church.
We’ve all gotten them . . . the well-meaning envelope trying to notify us about an important upcoming event or to make sure we’re aware of the can’t-miss deal of the century. And you open the envelope (maybe) and pull out the letter and begin reading the message meant uniquely for you. “Dear Sir or Madam . . .”
Spring is in the air, and the church calendar is telling us Easter is almost here. But you’re not worried because you have done all that can possibly be done. The bulletin covers are ready. The Easter egg hunt went off without a hitch. Information about Holy Week has been shared. This year you even coordinated a Lenten video devotional blog for social media followers. You have a strategy for greeters when visitors arrive. Little cards are out to collect visitors’ information. Postcards are ready to be sent out as follow-up. The elders are lined up to make those follow-up calls. And let’s face it—the website was off the charts with all the awesome graphics. YOU KNOCKED IT OUT OF THE PARK! Now it’s time to sit back, pat the team on the back, and watch the strategy unfold. Or is it?
When I was young, I used to collect and trade baseball cards with the other kids in the neighborhood. The cards we collected were not really worth much money, so whenever I tried to trade for a card, I was always pursuing one of two objectives: collecting cards from my favorite player or team, or completing a series.
As an adult, I still find myself collecting things, although I have moved on from baseball cards. Now I collect technology, and if I had to guess, you probably do too.
Last month, I wrote an article about creating shorter videos for your church, but sometimes, a story can take a little longer than two minutes to tell. While many of the concepts behind creating a longer video can apply when you create a short video, you’ll tend to put a lot more time and effort into longer videos, and in turn, you may want to consider increasing your quality as well. Many people can and do shoot these types of videos with their shoestring budget gear, such as an iPhone. But if you plan to make these long-form videos for your church (and I’ll explain why you should), you may want to look into some of the gear suggestions I have for you.
Most people think that a website is an end goal for any online effort. But it’s not. The final goal is to let people know they will find Jesus in the Church, and we want them to come and meet Him there.
There are other reasons why the website isn’t the final goal when trying to draw people to your church.
If you’ve purchased anything in the last twenty or so years, you’ve almost certainly experienced it: that moment when you get to the register to purchase an inconsequential item, perhaps with exact change at the ready, and your dreams of a quick in-and-out transaction are dashed on the rocks of a series of questions:
“Can I get your phone number please? Hmm . . . you’re not in our system. Let me add you. What’s your name? Address? Email address? Phone number? Mother’s cousin’s oldest stepchild’s phone number?”
In my last blog post, I walked through how to decide what to post on your church’s Facebook page. This time, we’re going to dig deeper and talk about when an event or crisis is going on nationwide or in your community. The question always comes up: to share or not to share?