When it comes to logos, branding, and name recognition, it seems the world understands why it’s so important for their favorite pair of shoes or beverage to have these things, but not why their church home should.
Happy 149th birthday, Concordia Publishing House! Of course, there’s a bunch of excitement about the big one-five-zero happening a year from now (and rightfully so!), but you only turn 149 once. Whatever the number, birthdays are a great time to remember, reflect, and celebrate—so here we go!
When you saw the title of this post, what went through your mind?
- I’m already too busy.
- What would I write about?
- Who would read it?
- I have no idea where to start.
- You’ve got to be kidding!
You’re not alone. Those are all common responses. Many of us have the experience of the forgotten blog somewhere in the internet, so some of us feel timid or even aghast at the idea of starting one for a church.
All the same, you should absolutely have a church blog.
If you’re a church worker, you never have a shortage of ways to stay busy. It seems like as soon as you finish your Sunday services, you’re already running out of time to get everything ready for next week’s services, especially when you add up the countless meetings and tasks on your to-do list. If you want to keep your sanity and have any kind of family life outside of the church walls, it’s important to find ways to save time and be efficient. One of the best ways to keep yourself from drowning in your work is to pass some of it off.
Read any number of books on church organization and evangelism, and you’ll hear some common goals. Visitors should feel at home. They should be comfortable finding their way around. They should feel like they’re welcome and that their presence is valued in the community. They should feel safe.
Those are all good things, at least objectively, but it’s hardly a list that your elders couldn’t have written themselves. More interesting are the competing ways we’re advised to achieve these same goals. Visitors should be singled out and welcomed the moment they walk in the door or they should be allowed to worship in anonymity and peace. We should follow up at their house later in the day, or send them a letter next week, or maybe just leave them alone and hope our distance conveys enough respect for their privacy that they come back. It’s a mess.
In my last post I touched on how I ditched a well-thought-out communication request form for more personal interactions with our ministry leaders. I think this idea of relationship building goes even deeper than with the leaders; it applies to each volunteer too.
Our goal as church staff members, called or not, is always to be personal and to connect. But sometimes a volunteer not seeing the bigger mission of the church can drive a wedge between what the volunteer wants to do with a specific ministry and what should be done. As a communicator, I know for me anyway that this wedge can create unnecessary friction. We want to help the congregation and pastors achieve our church goals, to do our job, and to make everyone happy. We all know that is easier said than done! Am I right?
My eyes have been opened over the last two years about showing appreciation. Not that I wasn’t appreciative before, but now that I’m in development, appreciation has become a large part of my role in ministry and I’m much more conscious of showing it.
Ben Franklin once said, “If you fail to plan, you are planning to fail!”
Although I’m one who loves a well thought out plan, I have a lot of growing to do when it comes to having a solid grasp on this. So, I’ve been reading, listening to podcasts, and trying to soak up any wisdom I can from those who do this sort of thing well. One recurring theme I’ve encountered is that of planning rhythms.
As college students are packing their bags to go back to school at the end of the summer, there are a few steps that churches can take to make sure their college students are feeling cared for. As a college student myself, I find that it is always a big transition when you start attending church at a new place at the beginning of the semester. It is hard to feel connected to your church when you are hundreds of miles away, so here are a few easy tips for churches to keep college students engaged when they head back to school.
“Why haven’t they replied to the email? I sent it over a week ago.”
—A pastor who shall remain anonymous
That is a true complaint I have heard from another pastor. And I have heard similar remarks from other people. In fact, I am fairly certain I have made a parallel lament at some point myself. I am also willing to bet that the readers of this blog have made it too.