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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Developing a Post-Easter Strategy for Your Church’s Website

By Stacy Yates | Apr 16, 2019 9:00:00 AM

Spring is in the air, and the church calendar is telling us Easter is almost here. But you’re not worried because you have done all that can possibly be done. The bulletin covers are ready. The Easter egg hunt went off without a hitch. Information about Holy Week has been shared. This year you even coordinated a Lenten video devotional blog for social media followers. You have a strategy for greeters when visitors arrive. Little cards are out to collect visitors’ information. Postcards are ready to be sent out as follow-up. The elders are lined up to make those follow-up calls. And let’s face it—the website was off the charts with all the awesome graphics. YOU KNOCKED IT OUT OF THE PARK! Now it’s time to sit back, pat the team on the back, and watch the strategy unfold. Or is it?

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Topics: Website Strategy

15 Things Every Church Must Have in Its Technology Stack

By Peter Frank | Apr 9, 2019 9:00:00 AM

When I was young, I used to collect and trade baseball cards with the other kids in the neighborhood. The cards we collected were not really worth much money, so whenever I tried to trade for a card, I was always pursuing one of two objectives: collecting cards from my favorite player or team, or completing a series.

As an adult, I still find myself collecting things, although I have moved on from baseball cards. Now I collect technology, and if I had to guess, you probably do too.

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Topics: Online Tools

Coordinating a Long Video Shoot outside Your Church

By Andrew Osborne | Apr 2, 2019 9:00:00 AM

Last month, I wrote an article about creating shorter videos for your church, but sometimes, a story can take a little longer than two minutes to tell. While many of the concepts behind creating a longer video can apply when you create a short video, you’ll tend to put a lot more time and effort into longer videos, and in turn, you may want to consider increasing your quality as well. Many people can and do shoot these types of videos with their shoestring budget gear, such as an iPhone. But if you plan to make these long-form videos for your church (and I’ll explain why you should), you may want to look into some of the gear suggestions I have for you.

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How to Invite Website Visitors to Opt into an Ongoing Relationship

By Lora Horn | Mar 26, 2019 9:00:00 AM

Most people think that a website is an end goal for any online effort. But it’s not. The final goal is to let people know they will find Jesus in the Church, and we want them to come and meet Him there.

There are other reasons why the website isn’t the final goal when trying to draw people to your church.

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Protecting Your Church Members’ Privacy

By Rev. Bill Johnson | Mar 19, 2019 9:00:00 AM

If you’ve purchased anything in the last twenty or so years, you’ve almost certainly experienced it: that moment when you get to the register to purchase an inconsequential item, perhaps with exact change at the ready, and your dreams of a quick in-and-out transaction are dashed on the rocks of a series of questions:

“Can I get your phone number please? Hmm . . . you’re not in our system. Let me add you. What’s your name? Address? Email address? Phone number? Mother’s cousin’s oldest stepchild’s phone number?”

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Guidelines for Whether to Share Trending Social Media Posts

By Stacy Yates | Mar 12, 2019 9:00:35 AM

In my last blog post, I walked through how to decide what to post on your church’s Facebook page. This time, we’re going to dig deeper and talk about when an event or crisis is going on nationwide or in your community. The question always comes up: to share or not to share?

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Topics: Social Media

Balancing Academic and Faith Content on Your Christian School’s Website

By Rev. Daniel Ross | Mar 5, 2019 9:00:00 AM

In February 2016, my wife and I welcomed our first child into the world. Two weeks later, we were sent into a panic. My wife had recently started a job with a local hospital on an as-needed status. She had basically gone through training and then been put on maternity leave. Two weeks after the birth of our son, she was asked to come back full time at the end of her leave. This meant we needed to suddenly find day care for our child. To complicate matters, the day care associated with our church had eight children already on its waiting list.

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Topics: Website

Coordinating a Short Video Shoot inside Your Church

By Andrew Osborne | Feb 28, 2019 3:00:00 PM

As many churches continue to see the value in social media for reaching out to their communities, it’s important that we use best practices for helping our content reach more people. As many studies show, when it comes to Facebook, videos tend to be the best content to get more engagement. Because of that, it’s a good idea to produce high-quality video content to share on our social media platforms.

For many church workers, this can seem daunting. You might be thinking, “I didn’t go to film school. How am I supposed to create this kind of content?” It doesn’t have to be as hard as many people make it sound. There are some easy steps you can take to regularly make short, high-quality videos to share on social media.

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Advice on Managing Your Church’s Facebook Strategy

By Stacy Yates | Feb 19, 2019 9:00:00 AM

Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that influences everyday life around the world.

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How to Find Joy in Your To-Do List

By Peter Frank | Feb 12, 2019 9:00:00 AM

I’m always impressed by a good marketing strategy, and the folks at Netflix have shown once again they know how to market. On January 1, 2019, the day when New Year’s resolutions are started (and often ended), Netflix released the show Tidying Up with Marie Kondo. Inspired by her #1 New York Times bestselling book, The Life-Changing Magic of Tidying Up, this show features Kondo coaching families on how to organize their homes using her KonMari Method™.

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