Ash Wednesday is just about a week away, which means there are less than two months until Easter. Have you started planning your Easter communications yet? I realize for some churches, this started happening before Christmas, but for many of our readers, Ash Wednesday is the day the clock starts ticking.
In our information-saturated landscape, many have asked the question “how do we communicate well with our church’s members?” The answer to that question is, of course, multi-faceted and ever-changing. A little more than a year ago, as my church—Mount Olive Lutheran Church in Rockford, Illinois—evaluated the congregation’s communication needs, our existing communication avenues, and the time and energy we devoted to different efforts, we determined that our monthly email newsletter wasn’t as helpful as it had been in the past.
Enter The Connecting Point. Well, to be honest, it didn’t have that name or a clear direction for a while. There was a good chunk of time in the development stage when I would refer to it as “the new quarterly storytelling publication that will be available both as a hard copy and digitally.” Let’s just say that, while descriptive, the name garnered more raised eyebrows than buy-in.
So there’s a big event coming up at church, and you’re the one doing the communications. You’ve got to get the word out to members and the community. You’ve got to get other people on board for the marketing and make sure they can do what you need them to do. It’s a lot to do, and it might just be a big swirly ball of chaos inside your mind. Or maybe you don’t know where to start and feel like you’re staring at a blank canvas. So how do you get started?
Here’s an outline for coordinating the marketing for an event. It’s the same process I used when running the marketing for a huge event that happened at my church a few weeks ago. This road map will guide you through the planning, execution, and analysis process, helping you manage a campaign that is comprehensive and well organized.
Even in the age of social media, email still proves to be more effective than social media when reaching people. In the last five to ten years, email providers, email clients, and government regulations have combined to provide better management, more personalization, and less spam for an overall better email experience. Unfortunately, many organizations (even churches) don’t use email to its fullest and can end up abusing it.
The best way to leverage email is to properly manage your lists so you can provide the most relevant content to the right audiences. Here are some principles of list management to help you make the most of email communications.
This is the fourteenth and final post for our training course Church Online Communications Comprehensive. After covering everything from setting church goals to writing persona profiles, it’s time to put it all together, develop a strategy, and implement the strategy. Here are the answers to some common questions about rolling out an online communication strategy at your church.
When the Church Online Communications Comprehensive started thirteen weeks ago, the discussion of online communications started with a focus on strategy. Since then, the topics have become more specific with information about individual channels and tactics.
Now that all of that has been discussed, it’s time to take a step back and see how to pull everything together. Figuring out how to get started is difficult, but not nearly as difficult as determining how to find the time to do it. Here are some ways to make communications take less time and some of my favorite tools for maximizing efficiency.
Last week, we dove into the topic of social media and how you can use it to direct people to your church’s website. This week, we’re going to talk about the number one way to bring people to your site: search engine optimization.
Fifteen years ago, social media was not even an idea, much less an integral part of communication strategies. Even ten years ago, there were a lot of questions about whether social media would stick around or if it was just the latest internet fad.
Obviously a lot has changed since then, and today, social media is a far more important platform in communications than anyone would have guessed. No longer is it a question of if social media is part of a communication strategy but rather how and how much. This post will describe the benefits of using social media in the church and how to apply it as part of your church’s online communications strategy.
A couple weeks ago, we talked about how a content framework consists of a home base (your website), a media empire (blogs and emails), and outposts (social media). This week, our focus will be on the media empire, which is the source of all your church’s long-form communication.
Though your media empire may reside on your church’s website, it serves a very different purpose. The purpose of your website should be to encourage people to visit and get involved at your church; the media empire should direct people further into your website. In this blog post, we’ll delve into blogs and emails and learn how they can develop your church’s content framework.
In this week's session of the Church Online Communications Comprehensive, we're going to switch our attention from the theoretical to the practical. We've spent enough time talking strategy; now it's time to get into the practical implementation. Let's start off by discussing church websites.
When the topic of church websites comes up in the discussion of online communications, it's hard to do it justice in only a couple weeks. While I'm going to focus on the highlights, it's important to remember that this will only be a sample of the many different best practices that can be applied to your church's website.