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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Peter Frank

Peter Frank serves at Concordia Publishing House as the Senior Manager of Marketing Technology, which includes leading Concordia Technology Solutions (CTS), the church management software division. A graduate of Concordia University Wisconsin, his background in theology, business, and computers gives him a unique perspective on technology in the church. Married and the father of two children, he is frequently humbled when his young children teach him something new about technology.
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Recent Posts

Ingredients of a Detailed Church Communications Strategy

By Peter Frank | Jun 9, 2020 2:00:00 PM

When I was a sophomore in college, I moved into a dormitory that had previously been used as a fraternity house. There were a lot of things that made it different than a typical dorm, but the thing I was most excited about was the large kitchen. 

Over the previous year, I started to become interested in cooking, especially food that was healthy. The prospect of having a full kitchen available made me decide to skip the cafeteria meal plan, plan to go grocery shopping on a regular basis, and cook healthy recipes for most of my meals.

Like many plans, I certainly had good intentions, but I didn't implement it very well. By the end of the school year, I was so busy with homework and finals that the majority of my meals ended up being off-brand mac and cheese bowls heated up in the microwave. It was not really healthy, but it was inexpensive, quick, and easy, and I was at least able to eat.

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Five Skills Needed to Manage a Great Church Website

By Peter Frank | Jun 2, 2020 2:00:00 PM

In 1997, back in the dark ages of the internet, I wrote my first website. I wrote it, but I didn’t publish it because, honestly, I didn’t know how. It wasn’t a great website, but I was proud of it.

I wasn’t even a teenager yet, but I was fascinated by computers and especially the internet. Creating a website seemed like a fun challenge, so I did what is almost unheard of now: I went to the library and borrowed a book about how to write Hypertext Markup Language (HTML), the language of the internet.

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Evaluating Social Media Opportunities for Church Communications

By Peter Frank | May 26, 2020 2:00:00 PM

It’s so tempting, isn’t it? It’s new, it’s exciting, and it seems to be quite effective at doing the job. Plus, the price is right.

Sure the old one was working just fine for you, but this new one looks like it might be even better! Why wouldn’t you jump in feet first and give it a try?

The “it” that I am referring to could be almost anything. It can be the newest iPhone from Apple or the latest streaming service like Disney+. It could even be the most recent gadget that achieved the “As Seen on TV” label. However, in the realm of church communications, it’s usually the latest social media platform or the newest feature on an existing platform.

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Topics: Social Media

Personalizing Communications through Content Mapping

By Peter Frank | May 19, 2020 2:00:00 PM

“What’s your favorite color?”

As adults, we typically do not ask each other this, but for kids, it is an especially important question.

My four-year-old daughter has a knack for both picking up on details about people and mentioning them in a positive way. She will notice if one of her fellow students is wearing a new shirt and say how much she likes it. She will compliment a teacher on her new haircut, telling her it looks nice. And when she colors a picture for someone, you’d better believe that it will have a lot of that person’s favorite color in it because that is one of the first questions she would have asked them.

Everyone appreciates it when someone else does a nice thing for them, but when that nice thing has been personalized, it makes it even more special.

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Using Journey Maps to Identify Next Step Communications

By Peter Frank | May 12, 2020 2:00:00 PM

Admit it; you’ve done this before too. I’m sure I’m not the only one.

I’m at a restaurant having a meal with my family. The server brings the food out, distributes the dishes to each person, and checks to see if everything is in good shape. We confirm, and she replies, “Great, enjoy your meal!” I respond, “Thanks. You too!”

How embarrassing! If I had stopped to think about what I was going to say, I would quickly realize that she was going to continue working, not sit down and enjoy a meal, but I did what came naturally and returned the pleasantry in kind.

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The Proper Use of Personas and Lists in Church Communications

By Peter Frank | May 5, 2020 2:00:00 PM

This past Sunday, my church, along with many other congregations, observed Good Shepherd Sunday. While not an official holiday in the Church Year, it has been historically called that because the Fourth Sunday of Easter focuses on Jesus as the Good Shepherd. 

The Gospel reading this Sunday was from John 10:1–10, but I want to draw your attention to what Jesus says just a short time later in verse 14.

“I know My own and My own know Me.” (John 10:14 ESV)

What a wonderful thing to have a Savior who cares about us so much that He left the glory of heaven and became a human being so that He could live and die for us and our salvation. Jesus is a Savior who really, truly knows us.

We as leaders in the Church are called to follow Christ’s example as a shepherd and care for His flock. In fact, the word pastor is a Latin word that means “shepherd.” As every good pastor will tell you, you can’t care for your flock until you get to know them.

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Setting Ministry Priorities in the Age of Technology

By Peter Frank | Apr 28, 2020 2:00:00 PM

At Concordia Technology Solutions, we hold weekly product meetings with members of our marketing, support, and development teams. We discuss what happened during the week and what tasks will be accomplished in the coming week. This is also a time for us to share feedback we’ve heard from the users of our software.

We get a lot of great ideas on a daily basis, but I’ve learned I have to be careful in how I bring them up. If I say, “What do you think, can we add this new feature?” it’s likely that I will get a tongue-in-cheek response from a developer such as, “Yes, we can do anything ... with time and money.”

I’ll admit I’ve used that phrase in other meetings as well. While there is a certain level of sarcasm to it, the reality is that technology has improved so much over the years that (almost) anything is possible, as long as you have sufficient resources.

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The Importance of a Strategy over Tactics in Church Communications

By Peter Frank | Apr 22, 2020 1:00:00 PM

One of my favorite board games to play when I was a kid was a two-person game called Stratego. The goal of Stratego is to capture the flag of the opposing player while protecting one’s own. Each player starts with a large number of pieces, and each piece has a ranking. The players battle those pieces against each other until one can capture the other’s flag.

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How to Livestream at Your Church for the First Time

By Peter Frank | Mar 20, 2020 5:00:00 PM

The COVID-19 has quickly changed almost every aspect of our lives, including our worship lives. Many churches are choosing not to hold worship services in person, but are moving online through recorded videos or livestreaming.

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15 Things Every Church Must Have in Its Technology Stack

By Peter Frank | Apr 9, 2019 9:00:00 AM

When I was young, I used to collect and trade baseball cards with the other kids in the neighborhood. The cards we collected were not really worth much money, so whenever I tried to trade for a card, I was always pursuing one of two objectives: collecting cards from my favorite player or team, or completing a series.

As an adult, I still find myself collecting things, although I have moved on from baseball cards. Now I collect technology, and if I had to guess, you probably do too.

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Topics: Online Tools

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