When I was a sophomore in college, I moved into a dormitory that had previously been used as a fraternity house. There were a lot of things that made it different than a typical dorm, but the thing I was most excited about was the large kitchen.
Over the previous year, I started to become interested in cooking, especially food that was healthy. The prospect of having a full kitchen available made me decide to skip the cafeteria meal plan, plan to go grocery shopping on a regular basis, and cook healthy recipes for most of my meals.
Like many plans, I certainly had good intentions, but I didn't implement it very well. By the end of the school year, I was so busy with homework and finals that the majority of my meals ended up being off-brand mac and cheese bowls heated up in the microwave. It was not really healthy, but it was inexpensive, quick, and easy, and I was at least able to eat.
As you build out your church's communication strategy, consider using any or all of the following tools to help you gain a better understanding of your situation, your audiences, and what you are communicating. A detailed communication strategy should include all of these ingredients in some form, but you don't need to wait to get started until you have all of them in place.