When it comes to logos, branding, and name recognition, it seems the world understands why it’s so important for their favorite pair of shoes or beverage to have these things, but not why their church home should.
Set a house style for my church? Brand my church like it’s a soda or a pair of jeans? But we aren’t selling anything! We aren’t a corporation trying to make a profit. We’re just here to serve!
A logo is considered an essential part of an organization, be it business or non-profit. But what about congregations? Should they have individual logos?
