<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1758373551078632&amp;ev=PageView&amp;noscript=1">
Resource Center

Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Stacy Yates

Stacy Yates is the communication director at Holy Trinity Lutheran Church and School in Edmond, Oklahoma. She oversees Holy Trinity’s website and other communication efforts, helping connect the congregation and community. She married her wonderful husband, Mark, in 2010. They have a four-year-old, Londyn Kate, who keeps them very busy. Stacy graduated from the University of Central Oklahoma, where she received her degree in public relations and marketing.

Recent Posts

Communications for Last-Minute Church Events

By Stacy Yates | Oct 30, 2018 9:00:00 AM

Whether they’re potlucks, special voters’ meetings, or trunk-or-treats, last-minute events are bound to happen (sometimes more often than we would like!). The idea of driving attendance or gaining support for a last-minute event makes most of us cringe. While it is sometimes easy to explain to a volunteer that they should consider moving the date to ensure the event is successful, it isn’t as easy to tell the church president or pastor.

So, what do we do with these last-minute requests? How do we pull off a successful communication effort in a short time frame? We must dig into our toolbox of available resources and communication knowledge. We must become creative and not panic in the moment of slight (or maybe big) frustration.

Continue Reading

The Value of a Church Logo and Why You Should Protect Yours

By Stacy Yates | Sep 18, 2018 9:00:00 AM

When it comes to logos, branding, and name recognition, it seems the world understands why it’s so important for their favorite pair of shoes or beverage to have these things, but not why their church home should.

Continue Reading
Topics: Branding Logo

The Passionate Volunteer & the Communicator: Seeing Eye to Eye

By Stacy Yates | Aug 14, 2018 9:00:00 AM

In my last post I touched on how I ditched a well-thought-out communication request form for more personal interactions with our ministry leaders. I think this idea of relationship building goes even deeper than with the leaders; it applies to each volunteer too.

Our goal as church staff members, called or not, is always to be personal and to connect. But sometimes a volunteer not seeing the bigger mission of the church can drive a wedge between what the volunteer wants to do with a specific ministry and what should be done. As a communicator, I know for me anyway that this wedge can create unnecessary friction. We want to help the congregation and pastors achieve our church goals, to do our job, and to make everyone happy. We all know that is easier said than done! Am I right?

Continue Reading

My Handy-Dandy Communication Form (and Why it Didn’t Work)

By Stacy Yates | Jul 10, 2018 9:30:56 AM

On my job description, it says, “Develop templates for media, agendas, and the like to assist busy ministry teams and lay volunteers in creating better message-driven content in a more effective amount of time.”

Great. I can do that, not too hard.

Continue Reading

Choosing Communication Channels Based on Your Audience

By Stacy Yates | Apr 17, 2018 9:00:00 AM

It seems there is a new communication channel introduced weekly, if not daily! Some have been long lived, like Facebook, and some were one-hit wonders only to fizzle out, like Vine.

Many times, a quick scroll through my social media feed and reading through communication blogs leave me feeling defeated in this mass world of instant communication.

Am I doing enough? Am I choosing the best way to reach the world with the greatest message in the world? Am I making sure our members feel connected with our various ministries?

Continue Reading

    Lists by Topic

    see all