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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Stacy Yates

As Director of Communications and Education for the Oklahoma Dental Association, Stacy is responsible for the departments of Communications, Publications, Public Information/Oral Health Literacy Programs, and Dental Education. She serves as the staff liaison to the Council on Dental Education and Public Information, Journal Editorial Board and the CE Advisory Committee. Stacy works closely with ODA leadership to develop and implement communication strategies that aid in furthering the ODA mission across the state of Oklahoma. Stacy graduated from the University of Central Oklahoma where she received her degree in Public Relations and Marketing. Prior to the ODA, she served as Marketing Programs & Event Manager at Pinnacle Business Systems and, most recently, as the Communication Director for Holy Trinity Lutheran Church & School. Stacy is married and has one daughter.

Recent Posts

Building Landing Pages That Help You Achieve Your Goals

By Stacy Yates | Jul 25, 2019 2:00:00 PM

In my last post, I laid out what landing pages are and why they are important in communicating to your target audience. I wrote about how the retail industry uses landing pages, and hopefully you did your homework to see how effectively the industry uses them to communicate targeted information to its customers.

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Introduction to Landing Pages

By Stacy Yates | Jul 9, 2019 9:00:00 AM

Landing pages. Maybe you have heard of them before, maybe you haven’t. Maybe you know all about them, maybe you don’t. Landing pages are not new, and we have all been sent to one, whether we knew it or not.

Maybe you’re just now considering creating a landing page for your church, or maybe you’re a website designer who’s looking to take your site to a new level. In this first of a series of posts, I’ll help you navigate the basics of landing pages and learn how they can be used for specific opportunities and events for your church.

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Developing a Post-Easter Strategy for Your Church’s Website

By Stacy Yates | Apr 16, 2019 9:00:00 AM

Spring is in the air, and the church calendar is telling us Easter is almost here. But you’re not worried because you have done all that can possibly be done. The bulletin covers are ready. The Easter egg hunt went off without a hitch. Information about Holy Week has been shared. This year you even coordinated a Lenten video devotional blog for social media followers. You have a strategy for greeters when visitors arrive. Little cards are out to collect visitors’ information. Postcards are ready to be sent out as follow-up. The elders are lined up to make those follow-up calls. And let’s face it—the website was off the charts with all the awesome graphics. YOU KNOCKED IT OUT OF THE PARK! Now it’s time to sit back, pat the team on the back, and watch the strategy unfold. Or is it?

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Topics: Website Strategy

Guidelines for Whether to Share Trending Social Media Posts

By Stacy Yates | Mar 12, 2019 9:00:35 AM

In my last blog post, I walked through how to decide what to post on your church’s Facebook page. This time, we’re going to dig deeper and talk about when an event or crisis is going on nationwide or in your community. The question always comes up: to share or not to share?

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Topics: Social Media

Advice on Managing Your Church’s Facebook Strategy

By Stacy Yates | Feb 19, 2019 9:00:00 AM

Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that influences everyday life around the world.

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Setting Your Church’s Communication Priorities for 2019

By Stacy Yates | Jan 15, 2019 9:00:00 AM

Happy new year!

For many, on a personal level, a new year means quitting a bad a habit, starting a good habit, making new goals, being more intentional about everyday tasks, and getting priorities straight. What about on a large-scale level for your church—specifically for priorities and communication?

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Communications for Last-Minute Church Events

By Stacy Yates | Oct 30, 2018 9:00:00 AM

Whether they’re potlucks, special voters’ meetings, or trunk-or-treats, last-minute events are bound to happen (sometimes more often than we would like!). The idea of driving attendance or gaining support for a last-minute event makes most of us cringe. While it is sometimes easy to explain to a volunteer that they should consider moving the date to ensure the event is successful, it isn’t as easy to tell the church president or pastor.

So, what do we do with these last-minute requests? How do we pull off a successful communication effort in a short time frame? We must dig into our toolbox of available resources and communication knowledge. We must become creative and not panic in the moment of slight (or maybe big) frustration.

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The Value of a Church Logo and Why You Should Protect Yours

By Stacy Yates | Sep 18, 2018 9:00:00 AM

When it comes to logos, branding, and name recognition, it seems the world understands why it’s so important for their favorite pair of shoes or beverage to have these things, but not why their church home should.

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Topics: Branding Logo

The Passionate Volunteer & the Communicator: Seeing Eye to Eye

By Stacy Yates | Aug 14, 2018 9:00:00 AM

In my last post I touched on how I ditched a well-thought-out communication request form for more personal interactions with our ministry leaders. I think this idea of relationship building goes even deeper than with the leaders; it applies to each volunteer too.

Our goal as church staff members, called or not, is always to be personal and to connect. But sometimes a volunteer not seeing the bigger mission of the church can drive a wedge between what the volunteer wants to do with a specific ministry and what should be done. As a communicator, I know for me anyway that this wedge can create unnecessary friction. We want to help the congregation and pastors achieve our church goals, to do our job, and to make everyone happy. We all know that is easier said than done! Am I right?

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My Handy-Dandy Communication Form (and Why it Didn’t Work)

By Stacy Yates | Jul 10, 2018 9:30:56 AM

On my job description, it says, “Develop templates for media, agendas, and the like to assist busy ministry teams and lay volunteers in creating better message-driven content in a more effective amount of time.”

Great. I can do that, not too hard.

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