Spring is in the air, and the church calendar is telling us Easter is almost here. But you’re not worried because you have done all that can possibly be done. The bulletin covers are ready. The Easter egg hunt went off without a hitch. Information about Holy Week has been shared. This year you even coordinated a Lenten video devotional blog for social media followers. You have a strategy for greeters when visitors arrive. Little cards are out to collect visitors’ information. Postcards are ready to be sent out as follow-up. The elders are lined up to make those follow-up calls. And let’s face it—the website was off the charts with all the awesome graphics. YOU KNOCKED IT OUT OF THE PARK! Now it’s time to sit back, pat the team on the back, and watch the strategy unfold. Or is it?
Happy new year!
For many, on a personal level, a new year means quitting a bad a habit, starting a good habit, making new goals, being more intentional about everyday tasks, and getting priorities straight. What about on a large-scale level for your church—specifically for priorities and communication?
Have you ever worked on a project for a church committee where you’ve spent weeks meeting, planning, studying, and preparing to make a decision, then a few more weeks double-checking some things, and then a handful more weeks waiting for the right people to come back from vacation, and finally after months of delays, preparation, and hard work, discovered that the opportunity had passed or the problem had solved itself?
Nobody likes to waste their time, and sometimes churches move at the speed of committees. (Which is, incidentally, only slightly slower than frozen molasses on a January morning in northern Canada . . . during an ice age.) Speed is not the only virtue, of course, and we want to make wise decisions with limited resources. But in many cases, it would be very helpful if churches were a little more agile.
Ash Wednesday is just about a week away, which means there are less than two months until Easter. Have you started planning your Easter communications yet? I realize for some churches, this started happening before Christmas, but for many of our readers, Ash Wednesday is the day the clock starts ticking.
This is the fourteenth and final post for our training course Church Online Communications Comprehensive. After covering everything from setting church goals to writing persona profiles, it’s time to put it all together, develop a strategy, and implement the strategy. Here are the answers to some common questions about rolling out an online communication strategy at your church.
Now that you’ve decided on your message and audiences (if not, see part 2 in this series) it’s time to look at where you’re actually going to put the website once you’ve got it perfected. There are quite a few options, so it’s easy to get lost.
So you’ve decide to build a new church website, in spite of all the perfectly good reasons not to do so. Before you rush off to buy a new copy of Frontpage and start working, there’s a few steps before we start actually building a site. A little bit of time now will save you a ton of pain and suffering later.
So you’re thinking of doing a complete redesign of your church website. The theme is dated, the info is out of date, and those 4000kb background images were never good ideas. That’s right. It’s time to burn the whole thing down and start over from scratch.
A half-century after its publishing, Marshall McLuhan’s Understanding Media: The Extensions of Man continues to be a popular work in the area of media and communications. In the opening paragraph, he proposes the following: