Ash Wednesday is just about a week away, which means there are less than two months until Easter. Have you started planning your Easter communications yet? I realize for some churches, this started happening before Christmas, but for many of our readers, Ash Wednesday is the day the clock starts ticking.
This is the fourteenth and final post for our training course Church Online Communications Comprehensive. After covering everything from setting church goals to writing persona profiles, it’s time to put it all together, develop a strategy, and implement the strategy. Here are the answers to some common questions about rolling out an online communication strategy at your church.
Now that you’ve decided on your message and audiences (if not, see part 2 in this series) it’s time to look at where you’re actually going to put the website once you’ve got it perfected. There are quite a few options, so it’s easy to get lost.
So you’ve decide to build a new church website, in spite of all the perfectly good reasons not to do so. Before you rush off to buy a new copy of Frontpage and start working, there’s a few steps before we start actually building a site. A little bit of time now will save you a ton of pain and suffering later.
So you’re thinking of doing a complete redesign of your church website. The theme is dated, the info is out of date, and those 4000kb background images were never good ideas. That’s right. It’s time to burn the whole thing down and start over from scratch.
A half-century after its publishing, Marshall McLuhan’s Understanding Media: The Extensions of Man continues to be a popular work in the area of media and communications. In the opening paragraph, he proposes the following:
Imagine this scenario: You work in a church coordinating communications, among other responsibilities. One day, you receive a call from a lay leader, who tells you that a business client of his showed him a new software her church uses to communicate with and schedule volunteers. This member tells you that while he knows the price is high (or spendy, if this hypothetical church is in Minnesota), he’s willing to donate the funds to purchase this software.
Stories are a powerful way to communicate and connect. From advertising to our dinner tables, stories saturate our lives. God’s Word is filled with stories, communicating our fallenness and Jesus’ faithfulness. As we use stories in church communications(social media, blog, video, website, etc.), it’s vital that our narratives continually point back to Jesus - his life, death, and resurrection.