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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Billy Schultz

Billy serves as Director of Communications and Mission Support for the Minnesota South District. A resident of St. Paul, he spends his free time leading worship, playing golf, and drinking cold press.
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Recent Posts

Top 10 Writing Tips for Church Workers

By Billy Schultz | Aug 8, 2017 9:30:00 AM

Writing is a skill that comes naturally for some, and is a struggle for others. Whether or not you’re confident in your abilities, or if you have a job that doesn’t require it, it can still sometimes be necessary to write something that will be read by someone else.

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Defining and Measuring Success In Your Church

By Billy Schultz | Jun 27, 2017 9:00:00 AM

Success is one of those words that people seem to use without giving much thought to what they’re saying. Whether we talk about success in a personal or collective sense, we often times use the word without knowing what we mean by it. Or worse, we know what we mean by it, but when we try to measure it, we fail to look at the right indicators. 

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Is the Medium Really the Message?

By Billy Schultz | Apr 20, 2017 9:45:00 AM

A half-century after its publishing, Marshall McLuhan’s Understanding Media: The Extensions of Man continues to be a popular work in the area of media and communications. In the opening paragraph, he proposes the following:

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Letting Strategy Determine Technology in Ministry

By Billy Schultz | Mar 23, 2017 9:00:00 AM

Imagine this scenario: You work in a church coordinating communications, among other responsibilities. One day, you receive a call from a lay leader, who tells you that a business client of his showed him a new software her church uses to communicate with and schedule volunteers. This member tells you that while he knows the price is high (or spendy, if this hypothetical church is in Minnesota), he’s willing to donate the funds to purchase this software.

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How to Improve Your Church Announcements

By Billy Schultz | Feb 23, 2017 9:00:00 AM

If you’ve attended worship at a variety of churches, you know that church announcements are a wild card. You might get a newsletter when you enter into the sanctuary. There may be screens with looping announcements prior to the service. The pastor(s), staff, lay people, or a combination of those people might give verbal announcements at the beginning, middle, or end of the service. In many of our churches, there is a lot of information we’d like both members and visitors to know about us and what’s happening in our ministries.

Improving your church announcements is an important task to consider, as it’s a component of your overall communications strategy.

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Advertising on Facebook for Churches

By Billy Schultz | Jan 24, 2017 9:00:00 AM

Advertising on Facebook isn’t as difficult or expensive as one might assume it could be. And it can really help your church increase its visibility in your community.

It’s important to note that increasing the visibility of your church’s Facebook page, or the reach and engagement of your posts, isn’t a goal in and of itself. We know our mission is for people to be connected with Jesus and His people, the Church, and to be fed by the Word and Sacraments. We don’t want our Facebook stats to improve but have our disciple-making remain static.

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