Writing is a skill that comes naturally for some, and is a struggle for others. Whether or not you’re confident in your abilities, or if you have a job that doesn’t require it, it can still sometimes be necessary to write something that will be read by someone else.
Success is one of those words that people seem to use without giving much thought to what they’re saying. Whether we talk about success in a personal or collective sense, we often times use the word without knowing what we mean by it. Or worse, we know what we mean by it, but when we try to measure it, we fail to look at the right indicators.
A half-century after its publishing, Marshall McLuhan’s Understanding Media: The Extensions of Man continues to be a popular work in the area of media and communications. In the opening paragraph, he proposes the following:
If you’ve attended worship at a variety of churches, you know that church announcements are a wild card. You might get a newsletter when you enter into the sanctuary. There may be screens with looping announcements prior to the service. The pastor(s), staff, lay people, or a combination of those people might give verbal announcements at the beginning, middle, or end of the service. In many of our churches, there is a lot of information we’d like both members and visitors to know about us and what’s happening in our ministries.
Improving your church announcements is an important task to consider, as it’s a component of your overall communications strategy.