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Resource Center

Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Using Facebook to Connect Your Church Community

By Katy Crawford | Jun 18, 2021 12:00:00 PM

These days, it seems like social media is better known for its penchant to divide people rather than bring them together. While we’ve  likely experienced something along these lines in the past few years, hidden below the divisive rubble is a tool for connection.

“People go on social media because they’re seeking connection,” Seth Hinz, Director of the Marketing and Creative department at Pathfinder Church in Ellisville, Missouri, said in an interview on the Mission Field: USA podcast.

With various service options available (different times and days, in-person and online) and full schedules, building and nurturing connections between church members can be challenging. With so many members on social media, churches have an opportunity to leverage these platforms in ways that move toward the goal of connection.

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Advice on Managing Your Church’s Facebook Strategy

By Stacy Yates | Feb 19, 2019 9:00:00 AM

Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that influences everyday life around the world.

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Maintaining Facebook Privacy as a Church Worker

By Peter Frank | Sep 19, 2017 2:10:25 PM

Last week, I explained several reasons why your church Facebook page should not replace your church website. The last reason I mentioned was that despite Facebook having a huge number of users (more than 2 billion!), not everyone is on Facebook. One group that can be very hesitant to join Facebook is church workers.

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4 Easy Ways to Use Video on Facebook

By Andrew Osborne | Feb 16, 2017 9:00:00 AM

There are so many option when it comes to the world of content creation. For church workers, trying to figure out where to even start can be a daunting task. Maybe some church workers just feel like they don't have that much time to invest in making a long video documentary or designing a massive infographic. Creating content, however, doesn't need to be that scary of a process.

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5 Ideas and a Tip for Facebook Live

By Rev. Bill Johnson | Jan 31, 2017 9:00:00 AM


By now, you’ve probably heard about the fuss surrounding Facebook Live.  If not, Andrew’s got an article from last month that’s a great place to start.  But once you’ve started playing with it, how can you use FB Live to connect your members, your leadership and your surrounding community?  Here’s a few thoughts:

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Advertising on Facebook for Churches

By Billy Schultz | Jan 24, 2017 9:00:00 AM

Advertising on Facebook isn’t as difficult or expensive as one might assume it could be. And it can really help your church increase its visibility in your community.

It’s important to note that increasing the visibility of your church’s Facebook page, or the reach and engagement of your posts, isn’t a goal in and of itself. We know our mission is for people to be connected with Jesus and His people, the Church, and to be fed by the Word and Sacraments. We don’t want our Facebook stats to improve but have our disciple-making remain static.

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10 Common Mistakes To Avoid When Using Facebook

By Jenn Eickman | Dec 20, 2016 9:00:00 AM

Facebook is a fantastic tool for church workers. It allows us to interact with our members and communities outside our church walls in ways that we never could. While Facebook is extremely helpful and easy to use, we church workers can sometimes make some common mistakes that can be easily avoided with some prior thought.

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Engaging Volunteers Using Facebook Groups

By Andrew Osborne | Jun 7, 2016 9:00:00 AM

It doesn’t really matter how large your congregation is, there will always be more work to do than your church staff can handle on their own. If you take a good look at thriving congregations, their church staff typically isn’t comprised of doers; it is comprised of equippers. Of course, staff workers will end up doing a lot of the work themselves, but to really get things done, they need to be able to equip their volunteers to assist them in doing the work. 

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How to Reach Your Website Visitors through Remarketing

By Peter Frank | Mar 21, 2016 9:00:00 AM

Do you ever feel like you're being followed online?

Have you ever been shopping on a website like Amazon.com or Target.com, and suddenly you start seeing online advertisements for those products on other websites? Did you ever wonder how your favorite blog knew that you were interested in buying that pair of jeans, or that new book that hasn't even come out yet?

Well, wonder no more as I introduce you to the world of remarketing.

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4 Beginner's Tips to Expand Your Ministry Using Facebook

By Hannah Hansen | Sep 10, 2015 9:00:00 AM

In The Social Network (2010), which is arguably my favorite movie of all time, Mark Zuckerberg tells his best friend about his initial idea for what would eventually become Facebook: “I’m talking about taking the entire social experience of college and putting it online.”

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