These days, it seems like social media is better known for its penchant to divide people rather than bring them together. While we’ve likely experienced something along these lines in the past few years, hidden below the divisive rubble is a tool for connection.
“People go on social media because they’re seeking connection,” Seth Hinz, Director of the Marketing and Creative department at Pathfinder Church in Ellisville, Missouri, said in an interview on the Mission Field: USA podcast.
With various service options available (different times and days, in-person and online) and full schedules, building and nurturing connections between church members can be challenging. With so many members on social media, churches have an opportunity to leverage these platforms in ways that move toward the goal of connection.