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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Segmenting Your Social Media Audiences for More Targeted Posts

By Rev. Bill Johnson | Mar 20, 2018 9:00:00 AM

Social media is an interesting paradox. On one hand, it’s really easy to use, and its strength lies in the fact that almost anyone can use it. (Not everyone should, mind you, but there’s nothing we can do to stop that!) On the other hand, though, to do it well, to stand out from the crowd and make sure your message gets heard. . . . That’s a lot harder. Hopefully over the years of reading the CTS blog, you’ve learned a trick or two and you’ve gotten a solid foothold in at least one social media community. (If you’re looking for some tips to get started, check out the archives.)

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Facebook Post Generator for Easter

By Alex Williams | Mar 6, 2018 3:00:00 PM

It can be hard to give your members the spiritual care they need when so many things need to be planned during Lent! In times like this especially, we want to help you spend less time on the computer and more time on people-focused ministry. Social media is one of those things that is important for communicating with your audience but shouldn’t take up too much time because of its impersonal nature. When you’re strapped for time, you just need to get compelling and informative messages out there so you can focus back on providing the spiritual care God has called you to give.

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Maintaining Facebook Privacy as a Church Worker

By Peter Frank | Sep 19, 2017 2:10:25 PM

Last week, I explained several reasons why your church Facebook page should not replace your church website. The last reason I mentioned was that despite Facebook having a huge number of users (more than 2 billion!), not everyone is on Facebook. One group that can be very hesitant to join Facebook is church workers.

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5 Reasons Why Your Facebook Page Doesn’t Replace Your Church Website

By Peter Frank | Sep 14, 2017 3:00:00 PM

It’s a trend among some churches, especially smaller ones, to have only a Facebook page and not a website. In some ways, this makes sense. Facebook pages are easy to set up, they are free, and Facebook has more than two billion users, so most people are already using that platform. With that in mind, it certainly begs the question, “Is it still necessary to have a church website?”

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4 Easy Ways to Use Video on Facebook

By Andrew Osborne | Feb 16, 2017 9:00:00 AM

There are so many option when it comes to the world of content creation. For church workers, trying to figure out where to even start can be a daunting task. Maybe some church workers just feel like they don't have that much time to invest in making a long video documentary or designing a massive infographic. Creating content, however, doesn't need to be that scary of a process.

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5 Ideas and a Tip for Facebook Live

By Rev. Bill Johnson | Jan 31, 2017 9:00:00 AM


By now, you’ve probably heard about the fuss surrounding Facebook Live.  If not, Andrew’s got an article from last month that’s a great place to start.  But once you’ve started playing with it, how can you use FB Live to connect your members, your leadership and your surrounding community?  Here’s a few thoughts:

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Advertising on Facebook for Churches

By Billy Schultz | Jan 24, 2017 9:00:00 AM

Advertising on Facebook isn’t as difficult or expensive as one might assume it could be. And it can really help your church increase its visibility in your community.

It’s important to note that increasing the visibility of your church’s Facebook page, or the reach and engagement of your posts, isn’t a goal in and of itself. We know our mission is for people to be connected with Jesus and His people, the Church, and to be fed by the Word and Sacraments. We don’t want our Facebook stats to improve but have our disciple-making remain static.

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The State of Social Media in 2017

By Rev. Bill Johnson | Jan 12, 2017 9:00:00 AM

If there’s one constant in the world of technology and communication, it’s that things change.  This is especially true when you have technologies that involve communication and where rapid development is rewarded with public interest, market share and, hopefully, profit.  It’s probably not a surprise, then, that the landscape of social media continues to shift rapidly, and it’s easy to get lost in the details.  Whether you’re a church beginning to dip your toe in the social media world or a seasoned professional trying to discover the next right thing to focus on, it’s important to have a high level view of the terrain going forward. 

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A New Way to Communicate in 2017: Facebook Live

By Andrew Osborne | Dec 29, 2016 9:00:00 AM

As we head into a new year, we reflect back on our successes and failures of the previous year, and we look forward to new opportunities in the year to come. As church communicators, that involves evaluating our forms of communication and their effectiveness, as well as looking for new ways to reach more people with the comfort and joy of the Gospel message.

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10 Common Mistakes To Avoid When Using Facebook

By Jenn Eickman | Dec 20, 2016 9:00:00 AM

Facebook is a fantastic tool for church workers. It allows us to interact with our members and communities outside our church walls in ways that we never could. While Facebook is extremely helpful and easy to use, we church workers can sometimes make some common mistakes that can be easily avoided with some prior thought.

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