Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that influences everyday life around the world.
Last week, I explained several reasons why your church Facebook page should not replace your church website. The last reason I mentioned was that despite Facebook having a huge number of users (more than 2 billion!), not everyone is on Facebook. One group that can be very hesitant to join Facebook is church workers.
It doesn’t really matter how large your congregation is, there will always be more work to do than your church staff can handle on their own. If you take a good look at thriving congregations, their church staff typically isn’t comprised of doers; it is comprised of equippers. Of course, staff workers will end up doing a lot of the work themselves, but to really get things done, they need to be able to equip their volunteers to assist them in doing the work.
Do you ever feel like you're being followed online?
Have you ever been shopping on a website like Amazon.com or Target.com, and suddenly you start seeing online advertisements for those products on other websites? Did you ever wonder how your favorite blog knew that you were interested in buying that pair of jeans, or that new book that hasn't even come out yet?
Well, wonder no more as I introduce you to the world of remarketing.
In The Social Network (2010), which is arguably my favorite movie of all time, Mark Zuckerberg tells his best friend about his initial idea for what would eventually become Facebook: “I’m talking about taking the entire social experience of college and putting it online.”