I don’t claim to be a Facebook expert, but there are 4 quick tips I believe any user could find helpful for Facebook Pages.
In 2015, I rewrote and mapped our church website. I learned a lot throughout the process, so I wanted to share what I found most helpful.
Before I begin, what exactly do I mean when I say website mapping? According to this webinar from the LCMS Michigan District, “Sitemaps are one of the key ways people interact with your website. They help organize and structure your content in meaningful ways. Without an effective sitemap the people who visit your church website will be lost and confused.” Essentially, a sitemap is the logical, organized layout of your website content.
When my family and I went out of town recently, I wanted to look for a church to visit. I immediately went to Google.
Although you could blame it on the fact that I’m a millennial, I am definitely not alone in relying on the internet (not a phone book) to find a place to worship these days.
Before you write just about any document, you have to think of your audience. Who are you writing for? If I send a text to a friend, it’ll be different from a text I send to my parents. Even for a daily, unimportant task like this one, we automatically consider our audience.
The same goes for your church website.
Who do you want to reach with your website? In other words, what is the purpose of your website?
Have you ever felt like your church kills an entire forest printing its weekly bulletins? Liturgy, songs, entire Bible passages, announcements, and all of the prayer requests are added, until the bulletin begins to resemble a beginner’s chapter book.
Using a content management system (CMS) can help condense your bulletin or just expand and update your website. A CMS allows you to distribute frequently updated information, and it makes sure people actually see it. Your visitors can subscribe to this content, which means they will receive instant email notifications when you post new information.
Whenever my parents are expecting visitors, my mom cleans. She cleans the bathroom, the living room, the kitchen, and, when I was a kid, she even asked me to clean my room! My response? “But mooooooom, the guests aren’t going eat dinner in my room!” Mature, I know.
Now that I'm an adult, I get it. I like my house clean too. And, just like your house (or your church), your website should be clean and uncluttered. Luckily, this kind of cleaning doesn’t require Clorox or rubber gloves—just a few quick tips. You can simplify your website in no time!