Communicating as a church throughout the summer has its challenges. With nice weather and time off from school, many families take vacations. In some areas, it’s common to head to the lake for the weekend when work wraps up on Friday and not return home until Sunday evening. Those in “destination” locations may see an uptick in visitors. For these and other reasons, summer church attendance can be sporadic, throwing a wrench in more traditional church communication methods.
Whether they’re potlucks, special voters’ meetings, or trunk-or-treats, last-minute events are bound to happen (sometimes more often than we would like!). The idea of driving attendance or gaining support for a last-minute event makes most of us cringe. While it is sometimes easy to explain to a volunteer that they should consider moving the date to ensure the event is successful, it isn’t as easy to tell the church president or pastor.
So, what do we do with these last-minute requests? How do we pull off a successful communication effort in a short time frame? We must dig into our toolbox of available resources and communication knowledge. We must become creative and not panic in the moment of slight (or maybe big) frustration.
So there’s a big event coming up at church, and you’re the one doing the communications. You’ve got to get the word out to members and the community. You’ve got to get other people on board for the marketing and make sure they can do what you need them to do. It’s a lot to do, and it might just be a big swirly ball of chaos inside your mind. Or maybe you don’t know where to start and feel like you’re staring at a blank canvas. So how do you get started?
Here’s an outline for coordinating the marketing for an event. It’s the same process I used when running the marketing for a huge event that happened at my church a few weeks ago. This road map will guide you through the planning, execution, and analysis process, helping you manage a campaign that is comprehensive and well organized.
The trends of how people first connect with a congregation have changed over time. It is important to explore these trends and adapt with them. In this blog post, we will cover how these trends have changed over time, and a current way to reach individuals in your area—through community events.
This post is part 3 of a series called “Promoting and Covering Your Event through Social Media” by Seth Hinz and Bill Johnson.
This post is part 2 of a series called “Promoting and Covering Your Event through Social Media” by Seth Hinz and Bill Johnson.
This post is part 1 of a series called “Promoting and Covering Your Event through Social Media” by Seth Hinz and Bill Johnson.
One often-overlooked piece of event planning and promotion is a solid social media plan. Whether it’s for your district, circuit, or home congregation, solid social media awareness can increase attendance and allow those who are unable to be present to have a taste of what the experience is like (and hopefully attend the next time!). There are a lot of angles to consider, though, and while this probably won’t be an exhaustive list, hopefully you’ll find some food for thought here.
Summer. It’s a beautiful thing. And it’s pretty much right around the corner. If they haven’t already, families are beginning to schedule vacations, reunions, camping trips, and all sorts of fun.
While a few will seek out dates for events like vacation Bible school and mission trips before setting plans in stone, most won’t consider such factors until it’s too late. Rather than hearing comments like “Oh shoot, I wish we would’ve known!” from potential participants, leaders, and volunteers, think summer now and let the community know what’s brewing!
Strategic planning is important for every organization, whether it’s business, a group, or a church. As a church leader, you are responsible for looking at the larger picture to decide what will be of most benefit to your congregation—unless your church has unlimited resources, of course!
The first step? Implementing a program review process at your church. Here’s how to get started:
When it comes to taking photos at events, it’s hard to capture a moment that actually looks good! All too often, event pictures turn out blurry, dark, or out of focus, or they manage to catch someone right as he puts a huge bite of cake into his mouth.