I love how diverse our churches are. Of course, we all have the Gospel in common, and we also share many similar rites and ceremonies, but the way we dress, the type of music we use, and the way our churches operate varies greatly depending on our context.
One of the greatest blessings we have as a church is that we have such amazing ways to share our faith. In the past, information and stories had to be passed down orally. Later on, with the invention of the printing press, books of information could be produced quickly and shared. At the beginning of my lifetime, we still received information primarily from our televisions and in the mail.
Last month, I wrote an article about creating shorter videos for your church, but sometimes, a story can take a little longer than two minutes to tell. While many of the concepts behind creating a longer video can apply when you create a short video, you’ll tend to put a lot more time and effort into longer videos, and in turn, you may want to consider increasing your quality as well. Many people can and do shoot these types of videos with their shoestring budget gear, such as an iPhone. But if you plan to make these long-form videos for your church (and I’ll explain why you should), you may want to look into some of the gear suggestions I have for you.
As many churches continue to see the value in social media for reaching out to their communities, it’s important that we use best practices for helping our content reach more people. As many studies show, when it comes to Facebook, videos tend to be the best content to get more engagement. Because of that, it’s a good idea to produce high-quality video content to share on our social media platforms.
For many church workers, this can seem daunting. You might be thinking, “I didn’t go to film school. How am I supposed to create this kind of content?” It doesn’t have to be as hard as many people make it sound. There are some easy steps you can take to regularly make short, high-quality videos to share on social media.
Before electricity, churches were architecturally designed to carry sound and light into the worship space. While modern architects often factor natural sound and window fixtures into their church designs, many sanctuaries are nothing more than drywall boxes with vaulted ceilings that may carry sound, but not well, and certainly not with clarity. The windows along the sides of the nave help illuminate hymnals, but without large stained-glass expanses featured above the chancel, seeing the pastor or the altar can be a challenge.
Enter the modern lighting and sound reinforcement system. Some form of modern sound and lighting system can be found in almost every church today. Whether you are seeking the latest digital sound and LED lighting system or just need to amplify a single microphone, chances are you will engage in purchasing sound or lighting equipment for your sanctuary at some point.
There’s nothing quite like being in worship with fellow brothers and sisters in Christ, receiving God’s gifts and giving Him our praise. The beauty of Christian worship goes far beyond our human comprehension. Unfortunately, there can be times we miss out on that time together for reasons beyond our control.
Occasionally, we have in our congregations members who are home-bound and unable to attend weekly worship. Thankfully, with the use of the internet and technology, these members may still be able to receive God’s Word (they’ll have to wait to receive His body and blood until their pastor can come visit them) by watching either a livestream or recording of the service. Needless to say, participating in worship in this way is by no means as wonderful or edifying as being present with our fellow believers, but for those with no other option, this can be an incredible blessing.
Peter Frank and I get along pretty well. In fact, if we ever had the chance to meet in person, I am sure we would both be more than happy to get coffee together and talk technology, media, and theology all day long. Peter is pretty insightful on all that and is a great guy to boot. In fact, you should check out his blog post about seven tech trends for churches to watch for in 2018. Well, except for one part of it. You can ignore the first trend, because Peter is wrong about it.
Pew Research recently came out with an interesting study. The study in and of itself is not interesting, however, the results are. In the rush to digitize everything and the push towards moving to video one little thing has been overlooked: Millennials prefer to get their news by reading. Overall, Americans want to get their news by watching video compared to reading or even listening to the news (46% : 35% : 17%). However, things look much different when you break down the age groups.
There are so many option when it comes to the world of content creation. For church workers, trying to figure out where to even start can be a daunting task. Maybe some church workers just feel like they don't have that much time to invest in making a long video documentary or designing a massive infographic. Creating content, however, doesn't need to be that scary of a process.