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Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Ingredients of a Detailed Church Communications Strategy

By Peter Frank | Jun 9, 2020 2:00:00 PM

When I was a sophomore in college, I moved into a dormitory that had previously been used as a fraternity house. There were a lot of things that made it different than a typical dorm, but the thing I was most excited about was the large kitchen. 

Over the previous year, I started to become interested in cooking, especially food that was healthy. The prospect of having a full kitchen available made me decide to skip the cafeteria meal plan, plan to go grocery shopping on a regular basis, and cook healthy recipes for most of my meals.

Like many plans, I certainly had good intentions, but I didn't implement it very well. By the end of the school year, I was so busy with homework and finals that the majority of my meals ended up being off-brand mac and cheese bowls heated up in the microwave. It was not really healthy, but it was inexpensive, quick, and easy, and I was at least able to eat.

Church communications can often be like my "cooking" experience: detailed plans created by enthusiastic people with good intentions and an overly-optimistic idea about the available time. There is nothing wrong with any of those things, but that situation can easily lead to incomplete implementation of those plans.
 
Now that I am an adult and a bit more self-aware, I have learned the trick to cooking healthy on a regular basis. I still have good intentions and a detailed plan, but I've learned that it's a lot more likely that I will implement those plans when I have all the ingredients readily available. I make sure to keep a cabinet full of spices and a freezer full of meat. When I go out on my weekly grocery shopping trip, I load up on fruits and vegetables, so I now I have everything I need to make healthy meals.
 
Having all of those ingredients on hand makes it easy to cook healthy on a regular basis, and the same is true for church communications. There are a variety of communications tools (ingredients) that you can prepare in advance so that when the time comes to implement your church's communication plans, you're all ready to go.

 

As you build out your church's communication strategy, consider using any or all of the following tools to help you gain a better understanding of your situation, your audiences, and what you are communicating. A detailed communication strategy should include all of these ingredients in some form, but you don't need to wait to get started until you have all of them in place.

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Communications for Last-Minute Church Events

By Stacy Yates | Oct 30, 2018 9:00:00 AM

Whether they’re potlucks, special voters’ meetings, or trunk-or-treats, last-minute events are bound to happen (sometimes more often than we would like!). The idea of driving attendance or gaining support for a last-minute event makes most of us cringe. While it is sometimes easy to explain to a volunteer that they should consider moving the date to ensure the event is successful, it isn’t as easy to tell the church president or pastor.

So, what do we do with these last-minute requests? How do we pull off a successful communication effort in a short time frame? We must dig into our toolbox of available resources and communication knowledge. We must become creative and not panic in the moment of slight (or maybe big) frustration.

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The Passionate Volunteer & the Communicator: Seeing Eye to Eye

By Stacy Yates | Aug 14, 2018 9:00:00 AM

In my last post I touched on how I ditched a well-thought-out communication request form for more personal interactions with our ministry leaders. I think this idea of relationship building goes even deeper than with the leaders; it applies to each volunteer too.

Our goal as church staff members, called or not, is always to be personal and to connect. But sometimes a volunteer not seeing the bigger mission of the church can drive a wedge between what the volunteer wants to do with a specific ministry and what should be done. As a communicator, I know for me anyway that this wedge can create unnecessary friction. We want to help the congregation and pastors achieve our church goals, to do our job, and to make everyone happy. We all know that is easier said than done! Am I right?

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My Handy-Dandy Communication Form (and Why it Didn’t Work)

By Stacy Yates | Jul 10, 2018 9:30:56 AM

On my job description, it says, “Develop templates for media, agendas, and the like to assist busy ministry teams and lay volunteers in creating better message-driven content in a more effective amount of time.”

Great. I can do that, not too hard.

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Storytelling to Share the Gospel & Engage Your Church’s Community

By Katy Crawford | Jun 6, 2018 2:00:00 PM

Stories are some of the most powerful tools in a church communicator’s belt. They have the power to engage us in something beyond ourselves and pass life-giving faith from one generation to another.

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Choosing Communication Channels Based on Your Audience

By Stacy Yates | Apr 17, 2018 9:00:00 AM

It seems there is a new communication channel introduced weekly, if not daily! Some have been long lived, like Facebook, and some were one-hit wonders only to fizzle out, like Vine.

Many times, a quick scroll through my social media feed and reading through communication blogs leave me feeling defeated in this mass world of instant communication.

Am I doing enough? Am I choosing the best way to reach the world with the greatest message in the world? Am I making sure our members feel connected with our various ministries?

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Understanding Your Church Audience (Part 2)

By Peter Frank | Jun 22, 2017 9:00:00 AM

Last week, I talked about determining the personas your church communications will be developed for. This week, we’re going to work on developing profiles for those personas.

First, we’re going to look at what types of information your personas should include. Then we’ll look at how you can compile that information. At the end of the post, you can download a free worksheet that will help you assemble that information into easy-to-understand profiles. Keep these profiles on hand so you can check your communication efforts against them and so you can easily train new volunteers on your church’s communication strategy.

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Determining Your Church Audience (Part 1)

By Peter Frank | Jun 15, 2017 9:00:00 AM

In my office, on the top shelf of my bookcase, I have a orange and purple acrylic picture frame. Aside from the material and the transparency of the frame, there is one thing unusual about it: it doesn’t contain a picture.

This picture frame is a reminder for me of the first mistake I made in my professional career.

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Setting Church Communication Goals

By Peter Frank | Jun 8, 2017 9:00:00 AM

Every good plan starts with goals, and a church communication plan is no different. Stating ministry goals and building communication goals off of them is the first step in making an effective online communication strategy happen.

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Taking On Church Communications: What to Ask Before You Start

By Kimberly Myers | May 9, 2017 11:15:00 AM

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