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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

A Basic Lesson in How to Write for the Screen

By Lora Horn | Jul 3, 2018 9:00:00 AM

Creating a church webpage should be easy, shouldn’t it?

Whether we’re talking about a home page, an about page, or a simple blog post—type it up and hit “publish,” right? But if you want your page to actually get read, it’s not that simple.

Don’t worry, it’s not that hard, either, but it is important to know how to structure your page so that readers want to read it.

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5 Google Tools You Should Be Using on Your Church Website

By Peter Frank | Jan 23, 2018 10:00:00 AM

Websites have a rather interesting history. At first, they were difficult to create and required a certain understanding of HTML. Then tools were introduced that made it easy to create websites. Then everyone had a website, which made it hard to get traffic. Then social media came along and made it seem like no one needed a website anymore.

That’s a rather over-simplified history of the internet, but the reality is that it’s never been easy to build a website and gain traffic, and today is no different. One interesting thing about today’s internet is that Google is its king. Over 63% of internet searches start with Google, an overwhelming majority in a previously competitive market. That means that while your church website is competing to gain traffic, it’s really only competing in one arena.

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Redesigning Your Church Website—Part 6: JavaScript with jQuery

By Rev. Bill Johnson | Sep 26, 2017 9:00:00 AM

While HTML does content and CSS does formatting, JavaScript does interaction. If you’ve ever been on a site that reacted to where your mouse pointer moved or that allowed you to view new content without visiting a new page, you’ve probably encountered JavaScript.

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5 Reasons Why Your Facebook Page Doesn’t Replace Your Church Website

By Peter Frank | Sep 14, 2017 3:00:00 PM

It’s a trend among some churches, especially smaller ones, to have only a Facebook page and not a website. In some ways, this makes sense. Facebook pages are easy to set up, they are free, and Facebook has more than two billion users, so most people are already using that platform. With that in mind, it certainly begs the question, “Is it still necessary to have a church website?”

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Redesigning Your Church Website Part 5 – Understanding CSS

By Rev. Bill Johnson | Aug 15, 2017 9:00:00 AM

In the bad old days of the web, users had to specify the formatting for every page and item on the page in the HTML tag.  This worked, but it led to a lot of repeated code, and it made changing your site’s look or design an absolute nightmare.  (In fairness, designing a site was a bit of a nightmare, so it evened out.)

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Redesigning Your Church Website – Part 4: Understanding Basic HTML

By Rev. Bill Johnson | Aug 1, 2017 3:15:00 PM

 

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Building a Great Website for Church Communications

By Peter Frank | Jul 27, 2017 9:00:00 AM

In this week's session of the Church Online Communications Comprehensive, we're going to switch our attention from the theoretical to the practical. We've spent enough time talking strategy; now it's time to get into the practical implementation. Let's start off by discussing church websites.

When the topic of church websites comes up in the discussion of online communications, it's hard to do it justice in only a couple weeks. While I'm going to focus on the highlights, it's important to remember that this will only be a sample of the many different best practices that can be applied to your church's website.

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Questions Every Church Website Should Answer

By Yvonne Gianino | Jul 25, 2017 9:30:00 AM

A good church website answers questions for visitors and members alike. This is instrumental in easily locating important information about your church. Below is a list of common questions every church website should answer. When creating a “What To Expect” page, here are some questions to keep in mind.

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Basic Search Engine Optimization (SEO) for Web Writing

By Erica Tape | Jul 18, 2017 10:45:00 AM

With everything having a website these days, how do you make your church’s website stand out in a Google search?

An essential thing to implement on your church’s website is SEO (search engine optimization). SEO is how we make things show up in search results. Without SEO, no one knows your site exists unless they already have its URL.

One could easily write an entire book on how to optimize a site for SEO, but here are some basic tips to get you started. Because your site will have a mix of long-term pages that aren’t frequently updated and timely pages you need to draw traffic to, you may not use all of these tactics on every single page. But implementing them when appropriate will make a big difference in helping new people find your site and get connected to your church.

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Content Your Church Website Should Provide

By Stephen E. Jenkins | Jun 13, 2017 9:30:00 AM

Including content that will both provide useful information for members and attract visitors is the most crucial part of having a church website. Church websites that do not provide proper content are as useful as not providing any information at all.

Here are a few examples of essential content every church website should provide.

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