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Resource Center

Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Repurposing Your Church Newsletter for Facebook

By Luke Symmank | Jan 24, 2023 2:00:00 PM

As you work on your church’s social media plan, making the most out of the content you already have should be on the top of your mind in order to get the most out of your limited time in the church office. Facebook is a wonderful social media platform to transition your print or emailed newsletter to a new digital format without much additional effort from yourself or your office staff. Additionally, much of your congregation is already on Facebook, and developing ways for them to engage with the congregation and stay informed is crucial. 

You can reach more people through your online content by utilizing the features Facebook gives users to see the latest information as it comes out. Read below to see some of the ways you can transform your church’s newsletter to easy and efficient social media posts. 

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Topics: Social Media

7 Steps to Learning Social Media

By Luke Symmank | Dec 9, 2022 12:00:00 PM

In the process of creating new and fresh content for your church on different social media platforms, knowing where to start can feel overwhelming. Although the process may take a while to learn, there are seven easy steps to help you become more comfortable on your page. By following these steps, you will learn what works for you and find ways to engage with a broader group of people who may not hear the Word of God in other places.

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Topics: Social Media

5 TikTok Content Ideas for Your Church to Reach People the Right Way

By Luke Symmank | Sep 23, 2022 12:00:00 PM

At the end of Matthew, as Jesus was preparing to ascend to heaven, He gave His followers one last command: “Go therefore and make disciples.” Although these words were spoken almost 2,000 years ago, Jesus was commanding everyone, across all time, to go. In the modern era, we now have avenues to spread the Word of God through technology that were never before thought possible—avenues like social media’s most recent favorite app, TikTok. 

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Topics: Social Media

Using Facebook to Connect Your Church Community

By Katy Crawford | Jun 18, 2021 12:00:00 PM

These days, it seems like social media is better known for its penchant to divide people rather than bring them together. While we’ve  likely experienced something along these lines in the past few years, hidden below the divisive rubble is a tool for connection.

“People go on social media because they’re seeking connection,” Seth Hinz, Director of the Marketing and Creative department at Pathfinder Church in Ellisville, Missouri, said in an interview on the Mission Field: USA podcast.

With various service options available (different times and days, in-person and online) and full schedules, building and nurturing connections between church members can be challenging. With so many members on social media, churches have an opportunity to leverage these platforms in ways that move toward the goal of connection.

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Evaluating Social Media Opportunities for Church Communications

By Peter Frank | May 26, 2020 2:00:00 PM

It’s so tempting, isn’t it? It’s new, it’s exciting, and it seems to be quite effective at doing the job. Plus, the price is right.

Sure the old one was working just fine for you, but this new one looks like it might be even better! Why wouldn’t you jump in feet first and give it a try?

The “it” that I am referring to could be almost anything. It can be the newest iPhone from Apple or the latest streaming service like Disney+. It could even be the most recent gadget that achieved the “As Seen on TV” label. However, in the realm of church communications, it’s usually the latest social media platform or the newest feature on an existing platform.

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Topics: Social Media

Guidelines for Whether to Share Trending Social Media Posts

By Stacy Yates | Mar 12, 2019 9:00:35 AM

In my last blog post, I walked through how to decide what to post on your church’s Facebook page. This time, we’re going to dig deeper and talk about when an event or crisis is going on nationwide or in your community. The question always comes up: to share or not to share?

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Topics: Social Media

Advice on Managing Your Church’s Facebook Strategy

By Stacy Yates | Feb 19, 2019 9:00:00 AM

Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that influences everyday life around the world.

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Why Connection Beats Technology in Ministry

By Jenn Eickman | Jun 26, 2018 4:30:00 PM

Have you sat in a restaurant or in a line at the DMV and just observed? Like really watched people? Are people connecting with those around them? Or are they immersed in the five-inch screens in their hands? How are they interacting with their surroundings?

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Creating and Using a Social Media Content Calendar

By Rev. Daniel Ross | Apr 24, 2018 9:00:00 AM

My sixth-grade homeroom teacher stood over my desk.

“Daniel, you didn’t get your agenda signed again.” Sigh. “Minus five points. You know this is worth five percent of your grade, right?” The question of incredulity quickly following the sigh of disappointment.

Of course, what she did not seem to understand was my view. It was worth only five percent of a grade that did not matter. Harvard was not going to be checking my sixth-grade report card to see how I did. So what was the point of filling out the agenda every single day and getting it signed by my parents over the weekend? It was not like there was never enough time to finish assignments in class.

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6 Steps to a Comprehensive Easter Communications Plan

By Peter Frank | Feb 6, 2018 2:00:00 PM

Ash Wednesday is just about a week away, which means there are less than two months until Easter. Have you started planning your Easter communications yet? I realize for some churches, this started happening before Christmas, but for many of our readers, Ash Wednesday is the day the clock starts ticking.

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