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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Evaluating Social Media Opportunities for Church Communications

By Peter Frank | May 26, 2020 2:00:00 PM

It’s so tempting, isn’t it? It’s new, it’s exciting, and it seems to be quite effective at doing the job. Plus, the price is right.

Sure the old one was working just fine for you, but this new one looks like it might be even better! Why wouldn’t you jump in feet first and give it a try?

The “it” that I am referring to could be almost anything. It can be the newest iPhone from Apple or the latest streaming service like Disney+. It could even be the most recent gadget that achieved the “As Seen on TV” label. However, in the realm of church communications, it’s usually the latest social media platform or the newest feature on an existing platform.

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Topics: Social Media

Guidelines for Whether to Share Trending Social Media Posts

By Stacy Yates | Mar 12, 2019 9:00:35 AM

In my last blog post, I walked through how to decide what to post on your church’s Facebook page. This time, we’re going to dig deeper and talk about when an event or crisis is going on nationwide or in your community. The question always comes up: to share or not to share?

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Topics: Social Media

Advice on Managing Your Church’s Facebook Strategy

By Stacy Yates | Feb 19, 2019 9:00:00 AM

Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that influences everyday life around the world.

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Why Connection Beats Technology in Ministry

By Jenn Eickman | Jun 26, 2018 4:30:00 PM

Have you sat in a restaurant or in a line at the DMV and just observed? Like really watched people? Are people connecting with those around them? Or are they immersed in the five-inch screens in their hands? How are they interacting with their surroundings?

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Creating and Using a Social Media Content Calendar

By Rev. Daniel Ross | Apr 24, 2018 9:00:00 AM

My sixth-grade homeroom teacher stood over my desk.

“Daniel, you didn’t get your agenda signed again.” Sigh. “Minus five points. You know this is worth five percent of your grade, right?” The question of incredulity quickly following the sigh of disappointment.

Of course, what she did not seem to understand was my view. It was worth only five percent of a grade that did not matter. Harvard was not going to be checking my sixth-grade report card to see how I did. So what was the point of filling out the agenda every single day and getting it signed by my parents over the weekend? It was not like there was never enough time to finish assignments in class.

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Segmenting Your Social Media Audiences for More Targeted Posts

By Rev. Bill Johnson | Mar 20, 2018 9:00:00 AM

Social media is an interesting paradox. On one hand, it’s really easy to use, and its strength lies in the fact that almost anyone can use it. (Not everyone should, mind you, but there’s nothing we can do to stop that!) On the other hand, though, to do it well, to stand out from the crowd and make sure your message gets heard. . . . That’s a lot harder. Hopefully over the years of reading the CTS blog, you’ve learned a trick or two and you’ve gotten a solid foothold in at least one social media community. (If you’re looking for some tips to get started, check out the archives.)

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6 Steps to a Comprehensive Easter Communications Plan

By Peter Frank | Feb 6, 2018 2:00:00 PM

Ash Wednesday is just about a week away, which means there are less than two months until Easter. Have you started planning your Easter communications yet? I realize for some churches, this started happening before Christmas, but for many of our readers, Ash Wednesday is the day the clock starts ticking.

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Social Media Ideas for Lent, Part 2

By Rev. Daniel Ross | Jan 30, 2018 9:00:00 AM

Peace in Christ Jesus! Once again, the calendar flips and it is the season of Lent. This year I am trying to figure out if Ash Wednesday is going to be very romantic, or if Valentine’s Day will be very somber? I will let you all decide in the comments.

Last year I wrote about six ideas for sharing about Lent on social media. This year I am back with some more. So, without further ado, I present to you: Social Media Ideas for Lent, Part 2!

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Easy Social Media for Christmas Week

By Peter Frank | Dec 19, 2017 9:00:00 AM

We’re less than one week away from Christmas—is your social media ready?

While Christmas provides some great opportunities for your church to share the Gospel with your community, it can be a challenge to get everything done on time and still be creative. Here are three quick ways to leverage social media during the busiest time of the year.

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Using Custom Snapchat Filters for Your Ministry

By Hannah Osborne | Nov 28, 2017 9:00:00 AM

If your ministry is on Snapchat, I applaud you! Snapchat is, in my opinion, one of the hardest social media platforms to manage and create content for, especially for churches. So the fact that you even have a Snapchat means you’re going in the right direction.

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