When it comes to logos, branding, and name recognition, it seems the world understands why it’s so important for their favorite pair of shoes or beverage to have these things, but not why their church home should.
How many of us remember the candlelight services we have once a year?
When we engage more than one sense in a learning environment, the chance of us learning what is being taught exponentially increases. In candlelight services, we are using the senses of sight, touch, and smell. Remembering these sensory experiences later can also help us recall the message we heard about God’s grace.
From early in church history to the present day, believers have wanted to use their skills and gifts to help others learn about God’s grace. In the past, artists used paintings, sculptures, mosaics, or architecture to tell stories and share messages. Today, in a world full of technology, what are high-tech and low-tech ways we can engage the senses and create an environment for learning?
This post is an excerpt from Rev. Daniel Ross's ebook The Beginner's Guide to Communicating Your Brand for Churches.
Let’s do a quick thought experiment. What comes to mind when you think of: Apple; Microsoft; McDonalds; Nike; Coca Cola; Starbucks. Those companies have poured a lot of time and money into building their brands.
Christmas is a time to celebrate! We celebrate when "The Word became flesh and dwelt among us." We celebrate the birth of our Savior, Jesus, who would die to forgive us all our sins. As church workers we encourage our members to make Christmas about more than cookies, gifts, and parties. We share with them the true reasons we celebrate.
Many people who are active in social media and blogging feel pressure to constantly develop new and exciting content. That pressure can sap creativity, making it hard to come up with original content and tempting you to closely copy something someone else has done.
Are you new to Adobe Photoshop? The program might feel overwhelming at first, especially if you aim to be self taught. Trust me when I say that I have been there!
In marketing, most companies come up with a “brand”: a theme that will make their company name recognizable. McDonald’s, for example, has grown their brand so much that the golden arches are known by nearly everyone in the world, and I’m almost certain that you’ve had their “I’m lovin’ it” slogan stuck in your head at least once in your life.
While it’s potentially dangerous to identify your church as a business (although we are in the business of making disciples!), branding your ministry offers some real benefits.
Zombie communications reduce the ability of your information to be communicated in an effective and reliable manner. As the information travels down the pipeline, it becomes less and less effective, reducing your message to nothing more than nonsensical words. They can become an epidemic, traveling across all lines of communications. Zombie communications can destroy the collaboration between various departments within an organization. It’s that serious.
October is not only Pastor Appreciation Month, but it is also conference month! Well, at least for the Kansas and Michigan Districts. Which means, I just sat through a whole bunch of PowerPoint presentations. And, by-and-large they were not pretty. Not trying to criticize, just stating a fact.
Nowadays PowerPoint is easier than ever to use. But, if you grew up in olden times it was quite the tedious program. Because of that I get the sense that many people think that the things they would like to do are cumbersome and time consuming. Well, not anymore. Things are much more streamlined and fairly simple. But, before we dive in, read Katy Munson’s article: How to Use PowerPoint Effectively.
You’ve probably seen one of the many pictures of church signs or bulletins with unintentionally hilarious mistakes. If you are the one preparing your church or school's bulletins and signs, you might have been the one who accidentally wished visitors a “worm welcome” or prayed for the people who “are sick of our church and community.”