When you’re starting a communication campaign, whether it’s for your business, church or non-profit, the first two questions you need to ask are “Who am I speaking to?” and “What do they need to hear from me?” Those questions seem simple, but in reality they’re deceptively complicated. We’ll deal with the second one next month, but for this month I’d like to tackle some of the things to consider when identifying your audience.
I'm not a big fan of many holidays, but I love Easter.
There's something special about transitioning from the deep sadness of Good Friday and the quiet of Saturday to the joyful celebration of the Resurrection on Easter Sunday. It is, quite literally, the most exciting thing in the world; it is the gift of salvation won for us by Jesus Christ.
That's why I waited until after Easter to share this post. On Easter morning, our attention is best focused on the empty tomb, not on church attendance or figuring out how to reach visitors in the weeks and months ahead.
In my last post on Tuesday, we explored reasons why your church doesn’t need a website. I talked about how important it is to choose our communication mediums so that they reflects our audience and our message. For example, unless you already have a website that functions as a social communication hub of your church, you don’t need that kind of website.
But you totally need a website.
My guess is that this happens every year. Some well-meaning person comes up to you after the Christmas Eve service and says "Isn’t it exciting to see so our church so full? Wouldn't it be great if we could get them to all come back next week?"
If no one has ever said that to you, I’m sure you’ve at least had that same thought. I know I have!
Sometimes it’s really easy to get worked up about the number of people who worship at your congregation. Our culture defines success by numbers. When large numbers of visitors attend worship, we think that means we must be successful as a congregation, and our thoughts naturally turn to how we can keep them coming back.
Christmas is just over two weeks away, and you know what that means! Among other things, your church will experience an influx of people you haven’t seen in a while (or at least not since Easter).
What if you went to Walmart’s website and couldn’t find any of their products or store locations? How would you buy your detergent, baby carrots, and hedge clippers all in one place?
The same goes for your church website. Think about what a visitor needs to know and would be searching for about your church. Is she going to want to know what you believe, where you're located, and what time your services start? Probably.
There are some basic components that every church—big, small, or in between—should include. Whether you are just getting started, fine-tuning, or completely revamping a site, these key basics should be included or added to every site.
Awkward situations are... well... awkward. Nobody likes these moments, whether it's watching someone show up late or hearing a person call someone else by the wrong name. These situations become even more awkward when you're directly involved and become almost unbearable when you're experiencing them alone.