Last month, I wrote an article about creating shorter videos for your church, but sometimes, a story can take a little longer than two minutes to tell. While many of the concepts behind creating a longer video can apply when you create a short video, you’ll tend to put a lot more time and effort into longer videos, and in turn, you may want to consider increasing your quality as well. Many people can and do shoot these types of videos with their shoestring budget gear, such as an iPhone. But if you plan to make these long-form videos for your church (and I’ll explain why you should), you may want to look into some of the gear suggestions I have for you.
As many churches continue to see the value in social media for reaching out to their communities, it’s important that we use best practices for helping our content reach more people. As many studies show, when it comes to Facebook, videos tend to be the best content to get more engagement. Because of that, it’s a good idea to produce high-quality video content to share on our social media platforms.
For many church workers, this can seem daunting. You might be thinking, “I didn’t go to film school. How am I supposed to create this kind of content?” It doesn’t have to be as hard as many people make it sound. There are some easy steps you can take to regularly make short, high-quality videos to share on social media.
In the past, the front door of your church was probably, well, the front door. These days, however, the first exposure visitors get to your church is probably via your church website. Our church websites give visitors a small taste of what our churches are up to and what they can expect when they actually set foot in the building. They also can allow visitors to find the information they’re seeking without having to call the church secretary.
It’s important that we have the right information in the right location on our websites so visitors can find that information without having to dig. There are no hard-and-fast rules that demand every church website look the same, but there are some considerations you may want to keep in mind to help your website best serve visitors.
In a perfect world, our churches would have all the financial means to employ ginormous staffs who can serve both the people in our congregations and the communities around us. We’d have people hired to teach Bible studies geared specifically to certain age groups. We’d have communications experts who could craft social media posts to reach all the people in our communities to draw them to our churches. We’d have it all. But as we all know, the world isn’t perfect, and our churches can’t always afford to hire people to fill each role we need to do the ministry God has called us to do. That doesn’t mean, however, that God doesn’t provide exactly what we need to accomplish what He wants with what we’ve got.
If you’re a church worker, you never have a shortage of ways to stay busy. It seems like as soon as you finish your Sunday services, you’re already running out of time to get everything ready for next week’s services, especially when you add up the countless meetings and tasks on your to-do list. If you want to keep your sanity and have any kind of family life outside of the church walls, it’s important to find ways to save time and be efficient. One of the best ways to keep yourself from drowning in your work is to pass some of it off.
For any organization, big or small, one of the biggest hurdles to overcome is the employees learning to communicate with one another. Most problems that occur within a church staff happen because people aren’t communicating well, the ball gets dropped on a big project, or someone is left waiting on a piece of work they were expecting to receive.
I’ve had the opportunity to work for multiple organizations with larger staffs, and two of those have been churches with multiple sites. Communication at places like these can be extra difficult because not only do you need to learn to communicate well with the people you work with, but those coworkers also happen to be at a different location from you, typically miles away. It takes careful attention and a lot of hard work to ensure problems don’t arise because of lack of communication.
There’s nothing quite like being in worship with fellow brothers and sisters in Christ, receiving God’s gifts and giving Him our praise. The beauty of Christian worship goes far beyond our human comprehension. Unfortunately, there can be times we miss out on that time together for reasons beyond our control.
Occasionally, we have in our congregations members who are home-bound and unable to attend weekly worship. Thankfully, with the use of the internet and technology, these members may still be able to receive God’s Word (they’ll have to wait to receive His body and blood until their pastor can come visit them) by watching either a livestream or recording of the service. Needless to say, participating in worship in this way is by no means as wonderful or edifying as being present with our fellow believers, but for those with no other option, this can be an incredible blessing.
Maybe you’re at a church plant that is outgrowing its space, moving to a new location, and deciding to bring in new technology in the form of worship screens. Maybe your church building is decades old and your congregation is ready for some updates. A while back, we wrote a blog post on how to use a screen in worship without worshiping a screen—but it’s worth taking the time to consider whether adopting screens during worship is the best choice for your congregation.
God has a habit of opening and closing doors in our lives. He uses these opportunities to shape us and grow us into the person He created us to be. Sometimes it's easy to walk through a door He's opened up. Perhaps you're in a job you know isn't a forever job for you, but you're just patiently waiting until finally, He opens up that new door and you can move into the career you've always wanted to.
Does your family celebrate Easter in any particular way? My large extended family has always loved getting together for every holiday we can think of. It can be difficult planning all of these gatherings (thankfully my mom and wife still do most of the actual planning), figuring out where we'll meet, what day works for everyone's schedule, and who's going to bring dessert. With the crazy amount of planning that goes into celebrating together, it can be easy to overlook why we're celebrating in the first place! That's why I'm thankful my family tries hard to schedule our family activities around church activities, rather than the opposite.