<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1758373551078632&amp;ev=PageView&amp;noscript=1">

Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

How to Manage Your Church’s Email Lists

By Peter Frank | Oct 3, 2017 12:00:00 PM

Even in the age of social media, email still proves to be more effective than social media when reaching people. In the last five to ten years, email providers, email clients, and government regulations have combined to provide better management, more personalization, and less spam for an overall better email experience. Unfortunately, many organizations (even churches) don’t use email to its fullest and can end up abusing it.

The best way to leverage email is to properly manage your lists so you can provide the most relevant content to the right audiences. Here are some principles of list management to help you make the most of email communications.

Continue Reading

Establishing a Communication Hub for Your Church

By Peter Frank | Aug 3, 2017 9:00:00 AM

A couple weeks ago, we talked about how a content framework consists of a home base (your website), a media empire (blogs and emails), and outposts (social media). This week, our focus will be on the media empire, which is the source of all your church’s long-form communication.

Though your media empire may reside on your church’s website, it serves a very different purpose. The purpose of your website should be to encourage people to visit and get involved at your church; the media empire should direct people further into your website. In this blog post, we’ll delve into blogs and emails and learn how they can develop your church’s content framework.

Continue Reading

3 Dangers of Over-Communication

By Jenn Eickman | Jan 19, 2017 9:00:00 AM


Think all of the ways a person, group, or ministry can communicate information at your church. More than likely your church has a website, a bulletin, church announcements (both verbal and slides), a monthly newsletter, and possibly social media and emails.

Continue Reading

Email Etiquette Tips for Churches

By Amanda Lansche | Oct 4, 2016 9:00:00 AM

My mom writes about two emails a month, while my sister writes about a hundred a day. (Their days look very different!) Wherever you fall within this spectrum, it’s important to make sure you and the people representing your church utilize proper email etiquette to imbue your communications with professionalism.

Continue Reading
Topics: Email Online

How to Avoid Being Labeled As Spam

By Ann Ciaccio | Jul 7, 2016 9:00:00 AM

You're someone who needs to communicate with a large list of church members, volunteers or church workers. Yet, there are systems in place that track and monitor your emails to stop what appear to be spammers. To put it simply, spammers send unsolicited, undesired email know as spam. Spam is the email version of junk mail.

Continue Reading

3 Time-Saving Tools in Microsoft Outlook

By Peter Frank | May 10, 2016 9:00:00 AM

Microsoft Outlook is arguably one of the most popular email clients available, especially for Windows users. It sure helps that it is part of the Microsoft Office suite that is standard for most businesses.

Church offices are no exception, and while Gmail and other online email clients are becoming more commonplace, Outlook is still the standard.

Continue Reading

Mass Emailing Made Easy

By Hannah Osborne | Jan 7, 2016 9:00:00 AM

Sending out announcements, updates, and newsletters via email can be nothing short of frustrating with typical email host (Gmail, Outlook, Yahoo!, etc.). It’s difficult to quickly send information to large groups of people because these hosts aren’t built to do that; sites like Gmail place restrictions on how many people can be sent an email at one time and don’t allow a lot of customization as far as design goes.

While it is possible to successfully utilize these email platforms, other options for mass emailing exist. Read on to discover helpful sites and programs that make mass emailing easy:

Continue Reading

Email Is Social Media’s Best Friend

By Seth Hinz | Dec 28, 2015 11:00:00 AM

I spent two hours creating and recreating a graphic for our Facebook page. I quickly Googled “Best times for a Facebook post” as a refresher and then scheduled what I saw as “The Perfect Post.”

Only it wasn’t. It fell on its face. Not only did it not get any shares, it got 5 likes and a reach of about 5%. I felt like I wasted my time. Worse yet, I got the sinking feeling, “What’s the point?” I don’t think I’m alone in thinking, “There must be a better way to reach your constituents, while at the same time getting your messages in front of new people.”

Continue Reading

How to Send Compelling Church Newsletters via Email

By Hannah Osborne | Oct 15, 2015 9:00:00 AM

Okay, can I be honest? I hate reading newsletters. Whether it’s from my favorite retail store or campus ministry, newsletters are the bane of my existence.

Slight exaggeration . . . but you get my point.

Most of the time, newsletters are wordy, and many of the announcements don’t apply to me. So how can your church newsletter break the mold and keep your members from absent-minded skimming?

Continue Reading

How to Send Engaging Emails (That Are Secretly Boring)

By Hannah Osborne | Aug 24, 2015 9:00:00 AM

I once had an internship where I had to send a lot of emails. I’d estimate that 75% of the work I did involved emailing contributors, various editors, or my supervisor.

Now, call me crazy, but I actually like writing emails (I once had a professor tell me that an email I wrote for class “kicked some major booty,” and it was the greatest compliment I have ever received). Even in formal, professional emails, I tend to be maybe a little too positive, maybe insert too many exclamation points. I just hate reading long, boring emails, so I write shorter, more energetic messages!

Continue Reading
Topics: Email Online

    Lists by Topic

    see all