More and more, church offices are utilizing web-based email marketing services for communicating with their congregations. Why are they doing this?
What happens after someone visits your congregation?
At my church, the visitors sign a guest book and a day or two later, they receive a letter in the mail from the pastor—which is an excellent practice. It’s personal, especially in this detached, electronic world. In fact, it has repeatedly led to visitors wanting to meet with him and eventually join the congregation. Several people have mentioned how important that letter has been. People like to be acknowledged and the personal touch makes a huge difference.
But more can be done to help someone get to know the congregation.
Even in the age of social media, email still proves to be more effective than social media when reaching people. In the last five to ten years, email providers, email clients, and government regulations have combined to provide better management, more personalization, and less spam for an overall better email experience. Unfortunately, many organizations (even churches) don’t use email to its fullest and can end up abusing it.
The best way to leverage email is to properly manage your lists so you can provide the most relevant content to the right audiences. Here are some principles of list management to help you make the most of email communications.
A couple weeks ago, we talked about how a content framework consists of a home base (your website), a media empire (blogs and emails), and outposts (social media). This week, our focus will be on the media empire, which is the source of all your church’s long-form communication.
Though your media empire may reside on your church’s website, it serves a very different purpose. The purpose of your website should be to encourage people to visit and get involved at your church; the media empire should direct people further into your website. In this blog post, we’ll delve into blogs and emails and learn how they can develop your church’s content framework.
Think all of the ways a person, group, or ministry can communicate information at your church. More than likely your church has a website, a bulletin, church announcements (both verbal and slides), a monthly newsletter, and possibly social media and emails.
My mom writes about two emails a month, while my sister writes about a hundred a day. (Their days look very different!) Wherever you fall within this spectrum, it’s important to make sure you and the people representing your church utilize proper email etiquette to imbue your communications with professionalism.
You're someone who needs to communicate with a large list of church members, volunteers or church workers. Yet, there are systems in place that track and monitor your emails to stop what appear to be spammers. To put it simply, spammers send unsolicited, undesired email know as spam. Spam is the email version of junk mail.
Microsoft Outlook is arguably one of the most popular email clients available, especially for Windows users. It sure helps that it is part of the Microsoft Office suite that is standard for most businesses.
Church offices are no exception, and while Gmail and other online email clients are becoming more commonplace, Outlook is still the standard.
Sending out announcements, updates, and newsletters via email can be nothing short of frustrating with typical email host (Gmail, Outlook, Yahoo!, etc.). It’s difficult to quickly send information to large groups of people because these hosts aren’t built to do that; sites like Gmail place restrictions on how many people can be sent an email at one time and don’t allow a lot of customization as far as design goes.
While it is possible to successfully utilize these email platforms, other options for mass emailing exist. Read on to discover helpful sites and programs that make mass emailing easy:
I spent two hours creating and recreating a graphic for our Facebook page. I quickly Googled “Best times for a Facebook post” as a refresher and then scheduled what I saw as “The Perfect Post.”
Only it wasn’t. It fell on its face. Not only did it not get any shares, it got 5 likes and a reach of about 5%. I felt like I wasted my time. Worse yet, I got the sinking feeling, “What’s the point?” I don’t think I’m alone in thinking, “There must be a better way to reach your constituents, while at the same time getting your messages in front of new people.”