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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Lora Horn

Lora Horn is a freelance writer and web strategist in San Diego, California. She’s turned her screen addiction and master’s degree in professional counseling into a business that provides online content and social media strategy to mental health professionals and organizations, as well as working with churches and church workers. She enjoys books, traveling, drives along the Pacific Coast Highway, and a good pot of tea.

Recent Posts

Which Email Marketing Service Should My Church Use?

By Lora Horn | Dec 11, 2018 1:00:00 PM

More and more, church offices are utilizing web-based email marketing services for communicating with their congregations. Why are they doing this?

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Creating a Welcome Email Series to Follow Up with Visitors

By Lora Horn | Nov 6, 2018 9:00:00 AM

What happens after someone visits your congregation?

At my church, the visitors sign a guest book and a day or two later, they receive a letter in the mail from the pastor—which is an excellent practice. It’s personal, especially in this detached, electronic world. In fact, it has repeatedly led to visitors wanting to meet with him and eventually join the congregation. Several people have mentioned how important that letter has been. People like to be acknowledged and the personal touch makes a huge difference.

But more can be done to help someone get to know the congregation.

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Evernote for Pastors, Church Offices, and Ministry Teams

By Lora Horn | Oct 9, 2018 11:03:04 AM

Before computers became integrated with our lives, the big office complaint was about paper. A good deal of our communication and information storage involved paper. How to store that information, share that information, and avoid being buried in that information was a daily challenge.

I know—it still is.

While we might deal with less paper than previous generations, we’re bombarded with more information and communication than ever before. We have a completely different kind of clutter and the same need. How do we keep it all straight?

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Why Your Church Should Have a Blog

By Lora Horn | Sep 4, 2018 9:00:00 AM

When you saw the title of this post, what went through your mind?

  • I’m already too busy.
  • What would I write about?
  • Who would read it?
  • I have no idea where to start.
  • You’ve got to be kidding!

You’re not alone. Those are all common responses. Many of us have the experience of the forgotten blog somewhere in the internet, so some of us feel timid or even aghast at the idea of starting one for a church.

All the same, you should absolutely have a church blog.

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Topics: Blogs

A Basic Lesson in How to Write for the Screen

By Lora Horn | Jul 3, 2018 9:00:00 AM

Creating a church webpage should be easy, shouldn’t it?

Whether we’re talking about a home page, an about page, or a simple blog post—type it up and hit “publish,” right? But if you want your page to actually get read, it’s not that simple.

Don’t worry, it’s not that hard, either, but it is important to know how to structure your page so that readers want to read it.

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