Ash Wednesday is just about a week away, which means there are less than two months until Easter. Have you started planning your Easter communications yet? I realize for some churches, this started happening before Christmas, but for many of our readers, Ash Wednesday is the day the clock starts ticking.
Easter is a season of anticipation and celebration for people who may seldom attend church the rest of the year.
For churches, Easter also requires preparation for greeting those infrequent attendees and converting them into regular members. Starting the outreach process immediately shows that your church embraces, listens to and cares about connecting with them.