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Discover how to leverage technology in your church

Technology should not transform ministry, but rather do the things that people don’t have to do so they can do what they do best.

Basic Search Engine Optimization (SEO) for Web Writing

By Erica Goldman | Jul 18, 2017 10:45:00 AM

With everything having a website these days, how do you make your church’s website stand out in a Google search?

An essential thing to implement on your church’s website is SEO (search engine optimization). SEO is how we make things show up in search results. Without SEO, no one knows your site exists unless they already have its URL.

One could easily write an entire book on how to optimize a site for SEO, but here are some basic tips to get you started. Because your site will have a mix of long-term pages that aren’t frequently updated and timely pages you need to draw traffic to, you may not use all of these tactics on every single page. But implementing them when appropriate will make a big difference in helping new people find your site and get connected to your church.

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7 Ways to Promote & Grow Your Blog

By Amanda Lansche | Apr 4, 2016 9:00:00 AM

Your blog might be filled with super content, but it will end up flying under the radar if you don't promote it! (See what I did there? Punny!)

If you’re worried no one is reading, be patient. This doesn’t point to terrible writing or boring content. It takes time to gain traffic and readers. But don’t just twiddle your thumbs waiting for readers! Actively promote and advertise your posts to make your blog grow.

Promotion is crucial to growing your blog and its audience. Here are seven ways you can grow the audience of your blog.

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How Writing Can Boost Your Church Website’s SEO

By Hannah Osborne | Mar 17, 2016 9:00:00 AM

SEO is a scary acronym.

Everyone seems to be talking about SEO, and it sounds important, but how does it fit in with your church? Isn’t having a website enough? 

Not anymore—now, your website must be optimized for search engines. It sounds like a time-consuming, expensive process, but improving your church website’s SEO is actually pretty easy. 

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7 Ways to Attract Christmas Visitors to Your Church Website

By Peter Frank | Dec 10, 2015 9:30:00 AM

Christmas is just over two weeks away, and you know what that means! Among other things, your church will experience an influx of people you haven’t seen in a while (or at least not since Easter).

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6 Tips to Optimize Your Church Website's URL

By Peter Frank | Sep 14, 2015 9:00:00 AM

When I’m traveling and need to find the nearest Cracker Barrel, I go to crackerbarrel.com because I know that’s their website. When I need to search for something, I often go to google.com, even though I know I can just type my query in the URL bar. I instinctively associate a company or organization’s URL with its brand.

As you consider your church website’s URL, remember that it’s an extension of your "brand." We recently changed  Concordia Technology Solutions’ URL from cts.cph.org to concordiatechnology.org because it more clearly stated our brand (there were also some SEO benefits, more on that in another blog post soon!).

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