In our information-saturated landscape, many have asked the question “how do we communicate well with our church’s members?” The answer to that question is, of course, multi-faceted and ever-changing. A little more than a year ago, as my church—Mount Olive Lutheran Church in Rockford, Illinois—evaluated the congregation’s communication needs, our existing communication avenues, and the time and energy we devoted to different efforts, we determined that our monthly email newsletter wasn’t as helpful as it had been in the past.
Enter The Connecting Point. Well, to be honest, it didn’t have that name or a clear direction for a while. There was a good chunk of time in the development stage when I would refer to it as “the new quarterly storytelling publication that will be available both as a hard copy and digitally.” Let’s just say that, while descriptive, the name garnered more raised eyebrows than buy-in.