What happens after someone visits your congregation?
At my church, the visitors sign a guest book and a day or two later, they receive a letter in the mail from the pastor—which is an excellent practice. It’s personal, especially in this detached, electronic world. In fact, it has repeatedly led to visitors wanting to meet with him and eventually join the congregation. Several people have mentioned how important that letter has been. People like to be acknowledged and the personal touch makes a huge difference.
But more can be done to help someone get to know the congregation.