Easter is a season of anticipation and celebration for people who may seldom attend church the rest of the year.
For churches, Easter also requires preparation for greeting those infrequent attendees and converting them into regular members. Starting the outreach process immediately shows that your church embraces, listens to and cares about connecting with them.
Technology has changed so quickly over the last 20 years that many of us (at least those in my generation) have trouble remembering a time when it was not such a part of our daily lives.
For example, I vaguely remember as a kid looking in the newspaper for the show times for an upcoming movie. It's probably been twenty years since I did that, because it is so easy to now search for that information online.
