So you’re thinking of doing a complete redesign of your church website. The theme is dated, the info is out of date, and those 4000kb background images were never good ideas. That’s right. It’s time to burn the whole thing down and start over from scratch.
One of my favorite things on the Internet is horrible stock photos (seriously, just Google “weirdest stock photos.”). Why would anyone ever need a picture of someone wearing space glasses holding an ear of corn? The Internet is a strange and mysterious place.
When you’re picking pictures for your church website, you can either use royalty-free stock photos or images that are of your congregation. There are benefits to both options, so it’s important to weigh your options and choose an option that fits your church website’s needs.
Blogging has become a legitimate profession. There are blogging conferences, blogging communities, and endless blogging platform options.
I follow bloggers who make $5,000+ from one Instagram picture. Some feature products on their blogs and receive compensation from big-name brands. Kind of sounds like a dream job, right? People send you free stuff, you say a few nice things about it online, and you get lots of money. That’s my dream, at least.
In a previous post, I touched on some helpful sites to find stock photos. I believe there are many great opportunities to use stock photos; however, one place where I’d rather see candid pictures is a church’s social media stream and website.
It can be a challenge to find quality stock photos and graphics for free or on a budget. Today, I’m going to share some of my favorite places to search for artwork to use in ministry.
In 2015, I rewrote and mapped our church website. I learned a lot throughout the process, so I wanted to share what I found most helpful.
Before I begin, what exactly do I mean when I say website mapping? According to this webinar from the LCMS Michigan District, “Sitemaps are one of the key ways people interact with your website. They help organize and structure your content in meaningful ways. Without an effective sitemap the people who visit your church website will be lost and confused.” Essentially, a sitemap is the logical, organized layout of your website content.
Do you ever feel like you're being followed online?
Have you ever been shopping on a website like Amazon.com or Target.com, and suddenly you start seeing online advertisements for those products on other websites? Did you ever wonder how your favorite blog knew that you were interested in buying that pair of jeans, or that new book that hasn't even come out yet?
Well, wonder no more as I introduce you to the world of remarketing.
SEO is a scary acronym.
Everyone seems to be talking about SEO, and it sounds important, but how does it fit in with your church? Isn’t having a website enough?
Not anymore—now, your website must be optimized for search engines. It sounds like a time-consuming, expensive process, but improving your church website’s SEO is actually pretty easy.
A consistent communications campaign has the power to inspire immediate recognition. It’s like hearing those first notes of a song on the radio while you scan through the stations. Just one a few seconds of the song (or one glance of your communications) can be enough to remind people of the bigger picture!
Creating a coordinated set of website banners, emails, social media posts, and more might sound like a lofty goal for Holy Week, since it’s right around the corner. But doesn't have to take a ton of extra work!